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The distancing effect (Verfremdungseffekt) is a theatrical and cinematic device coined by playwright Bertolt Brecht "which prevents the audience from losing itself passively and completely in the character created by the actor, and which consequently leads the audience to be a consciously critical observer." Brecht's term describes the aesthetics of his epic theatre.

Origin
The term of Verfremdungseffekt is rooted in the Russian Formalist notion of the device of making strange or "priem ostranenie", which literary critic Viktor Shklovsky claims is the essence of all art. Not long after seeing a performance by Mei Lanfang's company in Moscow in the spring of 1935, Brecht coined the German term to label an approach to theater that discouraged involving the audience in an illusory narrative world and in the emotions of the characters. Brecht thought the audience required an emotional distance to reflect on what is being presented in critical and objective ways, rather than being taken out of themselves as conventional entertainment attempts to do.

The proper English translation of Verfremdungseffekt is a matter of controversy. The word is sometimes rendered as defamiliarization effect, estrangement effect, distantiation, alienation effect, or distancing effect. In Brecht and Method, Fredric Jameson abbreviates Verfremdungseffekt as "the V-effekt"; many scholars similarly leave the word untranslated.

Verfremdungseffekt is also commonly translated as alienation effect. Though this is not a direct translation, as the German word Verfremdungseffekt does not have a literal English equivalent. Its closest literal translation into English, making (the familiar) strange, signifies estrangement, or alienation from the familiar.

In German, Verfremundungseffekt signifies both alienation and distancing in a theatrical context; thus, "theatrical alienation" and "theatrical distancing". Brecht wanted to "distance" or to "alienate" his audience from the characters and the action and, by dint of that, render them observers who would not become involved in or to sympathize emotionally or to empathize by identifying individually with the characters psychologically; rather, he wanted the audience to understand intellectually the characters' dilemmas and the wrongdoing producing these dilemmas exposed in his dramatic plots. By being thus "distanced" emotionally from the characters and the action on stage, the audience could be able to reach such an intellectual level of understanding (or intellectual empathy); in theory, while alienated emotionally from the action and the characters, they would be empowered on an intellectual level both to analyze and perhaps even to try to change the world, which was Brecht's social and political goal as a playwright and the driving force behind his dramaturgy.

Techniques
The distancing effect is achieved by the way the "artist never acts as if there were a fourth wall besides the three surrounding him [...] The audience can no longer have the illusion of being the unseen spectator at an event which is really taking place." The use of direct audience-address is one way of disrupting stage illusion and generating the distancing effect. In performance, as the performer "observes himself", his or her objective is "to appear strange and even surprising to the audience. He achieves this by looking strangely at himself and his work." Whether Brecht intended the distancing effect to refer to the audience or to the actor or to both audience and actor is still controversial among teachers and scholars of "Epic Acting" and Brechtian theatre.

By disclosing and making obvious the manipulative contrivances and "fictive" qualities of the medium, the viewer is alienated from any passive acceptance and enjoyment of the film as mere "entertainment." Instead, the viewer is forced into a critical, analytical frame of mind that serves to disabuse him or her of the notion that what he or she is watching is necessarily an inviolable, self-contained narrative. This effect of making the familiar strange serves a didactic function insofar as it teaches the viewer not to take the style and content for granted, since the medium itself is highly constructed and contingent upon many cultural and economic conditions.

In theater, musical and pantomimic effects are used as barriers to empathy; in film, self-reflective film techniques are employed to disrupt the narrative flow and break the fourth wall to draw attention to the film-making process itself by addressing the viewer.

Quotations
The greatest barrier to Brechtian acting in Britain and America is the anti-intellectualism of most actors, and for that matter of most audiences. You cannot achieve Brechtian acting through the mastering of a technique. Technique must be consequent on the mastering of an idea and any number of alternatives to that idea, as well as on the actor's eagerness to communicate his understanding to the audience.

Brecht's advice to actors is by no means as comprehensive as Stanislavsky's. It would be surprising if it was. Stanislavsky was temperamentally autocratic, and his books on acting are the literary aspect of his autocracy. Brecht was temperamentally collaborative, and he recorded his own ideas only when the occasion arose.