User:DoctorWho42/Dollar Cravings

Dollar Cravings is the value menu of American fast-food restaurant Taco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the new McDonald's and Wendy's value/dollar menus.

The current menu contains 11 food items. Dollar Cravings replaced Taco Bell's previous value menu Why Pay More. A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.

Cost
The pricing of the Dollar Cravings food items was largely determined by the competition from other fast-food restaurants like McDonald's and Wendy's.

Magazine Time pointed out the increase in price from 99¢ to a dollar.

Television channel CNBC also noted the price increased from the previous value menu Why Pay More which had a three-tiered menu offering food items from 79, 89, or 99 cents.

Menu
Food items on the Dollar Cravings include:

Promotion
On August 15, 2014, the new menu was advertised via the mobile application SnapChat with the target demographic being millennials.

Commercial
Crowdsourced content service Seeking Alpha stated that the new menu "could improve same store sales and once again increase the overall value of owning a Taco Bell chain."

Canadian Internet news service Digital Journal considered the new menu "a strategy to attract the youth, who had cut down quick-service restaurant visits in the past few years due to low-disposable income amid the sluggishly recovering economy."

Food
Newspaper Investor's Business Daily described Dollar Cravings as "cheese-and-carb-heavy."

AdWeek ' s David Griner tried every food item on the menu. On the subject of the Cheesy Roll-Up, Griner called it "the toast sandwich of Taco Bell cuisine."