User:Dominiccrux

Dominic Crux (born September 1, 1970) is the Managing Director of Brothers Entertainment Merchandising, previously the MD for CMI, ECM, SCM and Concessions GmbH.

Dominic started working in the music merchandising business in 1986 doing summer work at major festivals such as Donington Monsters of Rock, and events at the Milton Keynes Bowl.

In 1990 he co-wrote the first computerised stock control system for music merchandise, which was developed further over the next 3 years.

The success of the management of merchandise at massive outdoor events and festivals, was to spread to the indoor concession business.

By 1997 the company had already expanded from 3 venues in the UK, to over 30 across Europe not including the large outdoor activity. Some of the biggest events covered were EURO 96, 1995 Rugby World Cup, Oasis at Knebworth, Pink Floyd, the Rolling Stones, Robbie Williams and Michael Jackson.

After nearly 17 years he left the business to form a new company with some other colleagues from the business - Brothers Entertainment Merchandising. After less than a year there roster for retail, licensing and touring activity already includes Bon Jovi, Tom Jones, and 2000AD.