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AORA is a global cross-border buying concierge platform slated to launch in August 2018. AORA is an online platform developed by Luminore 8 Pte. Ltd., a subsidiary of Y Ventures Group. For the platform, Y Ventures partnered with Singapore Post Ltd ("SingPost"), Singapore's leading E-Commerce logistics and communications service provider. On 31 July 2018, a US$50 million initial coin offering (ICO) was launched through Luminore 8 for the AORA Coin.

Corporate History
Luminore 8 was founded to research and develop E-commerce blockchain solutions for the future economy. Y Ventures Group is a data-driven analytics E-commerce company, founded by Adam and Alex Low and is the first homegrown E-commerce and Technology firm to become publicly listed on the Catalist Board of the Singapore Stock Exchange.

AORA History
The AORA project is expect to tap into the vibrant E-commerce industry which is expected to grow at a 25% CAGR.

In March 2018, Luminore 8 signed an MOU with Singapore Post to cooperate in developing its E-commerce platform AORA, and to explore possible enhancements to the E-commerce parcel logistics chain.

AORA is Luminore 8's attempt to bring cyrpto to E-commerce and it made history on July 31 2018 by being the first publicly listed company in Singapore to announce that it will be launching an Initial Coin Offering (ICO) that hopes to raise US$50 million with the bulk being expected to be used for the development of the AORA platform. The ICO will last from July 31 to November 30 and investors can purchase AORA coins (priced at 20 US cents apiece) with payments accepted in both USD and SGD as well as cryptocurrencies such as Ethereum and Bitcoin. Built on the Ethereum network, the AORA coin will serve as a utility token with 625 million tokens minted but only 250 million saleable tokens.

Luminore 8's CEO Cedric Choy said that the ICO will ensure the "long-term viability and sustainability of the platform". It will also give users, "including the unbanked in emerging parts of Asia who are increasingly early adopters of cryptocurrency, access to a commercially viable token", he said. AORA could be the first E-commerce platform to directly serve the cryptocurrency community.

AORA is expected to be launched in the first half of 2019.

Services
AORA has 2 main service as a global buying concierge service and as a marketplace. As a one-stop shop, AORA connects customers to thousands of global merchants available in the US & China including Amazon and Taobao. These products include products that were originally unavailable in the customer's desire region.

AORA will also feature a social marketplace, that allows customers to join a new social network to discover the best products curated by fellow digital shoppers. . Items can also be bought using cryptocurrency, thus raising the use of cryptocurrency as only 3 out of the top 500 global merchants allow the use of Bitcoin.