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Strategic Public Relations: 10 Principles to Harness the Power of PR is a book by Jennifer Gehrt and Colleen Moffitt, co-founders of Seattle’s Communique PR, published in April 2010 by Xlibris. The book offers straightforward and simple objectives to achieve successful public relations that focus on larger strategies and desired outcomes, rather than just tactics.

The authors detail 10 guiding principles designed to take any PR/communication plan from tactical to strategic. They include:

1. Sell PR to key stakeholders within your company. 2. Select your PR team wisely 3. Know your target audiences and how to reach them. 4. Leverage emerging trends and technologies. 5. Develop a strategic PR plan. 6. Craft a compelling story. 7. Build media relationships for strategic advantage. 8. Maintain an open information flow. 9. Measure and merchandize your results. 10. Keep your PR program relevant over time.

The books has become part of public-relations curricula at several universities, including the University of Wisconsin-Madison School of Journalism’s “Journalism and Mass Communication 345 Principles of Strategic Communication”, Namibia University of Science and Technology , and is required reading at the University of California/Santa Barbara for its “Principles and Practice of Public Relations” class.

Each principle presented is based on real-life lessons and behind-the-scene stories from experts at leading global brands such as Nike, Starbucks Coffee Company, Apple, Odwalla, Home Depot, Blockbuster, Google, and Coca-Cola.

The book includes industry insight and best practices from [Gehrt and Moffet] as well as the latest in business and marketing data, and profound perceptions gathered from interviews with well-known corporate leaders.

Gehrt and Moffitt, PR professionals in the Pacific Northwest's vibrant high-tech sector, have developed a deeply insightful, effective and cost-efficient methodology to help everyone from buddy PR practitioners to seasoned business leaders. Combining their own tested and perfected best practices with savvy expertise from some of the most seasoned PR pros in the profession, Gehrt and Moffitt offer new insight into public relations and how to use this growing medium to your company's best advantage.