User:Donnie Park/Electramotive

Electramotive El Segundo, California

The team was sold to Nissan who in turn renamed it Nissan Performance Technology, Inc.

http://www.johnstarkeycars.com/wp-content/uploads/2015/12/Electramotive-Nissan-ZX-T.pdf

NPTI era
frustrations from team principal Dan Gurney in Daytona it's All American Racers

persuaded Toyota to increase it's budget

Nissan brought out Devendorf's team and renamed it Nissan Performance Technology, Inc.

it won three manufacturer's title between 1989 up to 1991.

but in 1992, it began to face pressure from the better funded Dan Gurney's Toyota who put in bigger budget to enable it to win the title, this meant Nissan was no longer able to keep up.

To escape from having to face it's principal competitor again, NPTI decided on the highest level of motorsport, Indycar but when they proposed the idea to executives at Nissan, they decided the budget was too large for the team's already high budget and it's request was repeatedly denied. With poor sales through it's entire range that were considered generally uninspiring and a marketing campaign that was no better, even in the midst of a recession, after discovering a spigot in it's racing program, Nissan later took the decision to cease NPTI's operation with their other motorsport operations.

Amongst those was it's SCCA amateur road racing operations; with the 300ZX being discontinued due to low sales (1600 cars in 1996), with a lack of cashflow from it's sales, it was decided to bring the program to an end, leaving Nissan Motorsports to become relegated to selling performance parts and it's motorsport efforts without manufacturer's support.

1977 IMSA RS/ISC W manu, SCCA C/S 1973-73 B210