User:Dontmindthegap/ColourPop Cosmetics

Collaborations
ColourPop is known for creating collaborative products with several YouTube and social media celebrities and beauty influencers including Kathleen Lights, Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, Jenn Im,and Raw Beauty Kristi.

ColourPop has done multiple collections in collaboration with Disney properties, including:


 * Disney Princess Designer Collection (2018)
 * Frozen II (2019)
 * Midnight Masquerade (2019)
 * Villains (2019)
 * Mulan (2020)
 * Star Wars: The Mandalorian (2020)
 * Bambi (2021)
 * Lizzie McGuire (2021)

In addition to these collections, ColourPop has released other collaborations with other major brands such as My Little Pony, Match.com, Hello Kitty, Halo Top Creamery, Sailor Moon and Animal Crossing: New Horizons

ColourPop has leveraged their connections with their collaborators, especially beauty influencers to expand their digital audience, and according to CreatorIQ's Share of Influence (SOI) report for beauty, ColourPop leads beauty brands with an SOI of 9.46%.

In 2018, YouTuber James Charles created a video of him participating in the making of ColourPop make-up products at one of their warehouses. In October 2019, Youtuber Safiya Nygaard released her lipsticks with ColourPop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.