User:Dontuseurrealname/sandbox/Magic Spoon

Magic Spoon is an American brand of breakfast cereal. Founded in 2019 by Gabi Lewis and Greg Sewitz, it is primarily advertised as a healthier alternative to other popular cereal brands, having high amounts of protein, low amounts of carbohydrates, and no sugar.

History
Magic Spoon was co-founded in 2019 by Gabi Lewis and Greg Sewitz. It was originally an online-only, direct-to-consumer service in order to more efficiently build a consumer base. The company gained notoriety by using social media marketing to promote the service, specifically as a frequent sponsor to various social media influencers. Growth for the company remained stable until 2020, where there was a large increase of new consumers mainly attributed to shopping restrictions due of COVID-19 pandemic and a higher demand for online shopping. After three years of selling exclusively online, Magic Spoon entered partnerships with Target Corporation in June 2022 and with Sprouts Farmers Market in September. The company later issued partnerships with Walmart, Kroger, and Albertsons.

Variations
Magic Spoon offers eight different flavors: "Fruity", "Peanut Butter", "Cocoa", "Cinnamon Roll", "Frosted", "Blueberry Muffin", "Maple Waffle" and "Birthday Cake". A special "Variety" option is also available, which combines the cereal flavors into one box. One individual box of Magic Spoon brand breakfast cereal costs $10 USD, though online purchases require at minimum four cereals to be purchased at once, costing $40 USD.

Nutrition and composition
The nutritional facts for a certain Magic Spoon cereal serving varies between flavors. In the United States, one serving of Magic Spoon cereal can contain 378 to 478 calories.

Reception
The brand has received mainly favorable reviews from food critics. Mark Smirniotis of The New York Times stated "They were all good—surprisingly so. I wanted to be able to consider my Magic Spoon purchase wasted money and laugh at myself for falling prey to an Instagram ad hawking fad-diet food, so I was almost a little mad at how good it was". Melissa Kravitz Hoeffner of Forbes headlined Magic Spoon as "the future of cereal", stating, "with cereal that tastes this good and offers so much nutritional value (as opposed to, well, none), milk protein, natural sweetener, tapioca flour and chicory root fiber, the key ingredients that create Magic Spoon, may be the future of breakfast". Jessica DeFino of Insider commented "they are all delicious, especially for a product with no artificial sweeteners, 12 grams of protein, and only three grams of net carbs".