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Digivizer is a digital analytics technology company. Its software, also called Digivizer, measures the performance of digital marketing channels across social media, search, and websites.

The platform is sold as software as a service (SaaS).

Originally developed to analyze organic, public content in multiple social media channels, functionality was expanded in 2016 to include search performance, and in 2018 to include the performance of earned and paid media campaigns in social media channels and in search. Digivizer includes social listening of brand mentions and hashtags.

Digivizer is headquartered in Sydney, Australia.

History
Digivizer was co-founded by Emma Lo Russo and Clinton Larson in 2010. Emma Lo Russo had previously been President and Chief Operating Officer at Altium. In 2014, Digivizer and Deloitte signed an exclusive Strategic Alliance Agreement. Digivizer also won the 2014 Carnegie’s Den investment round which led to further funding.

The next round of private investment was completed in 2015, and the most recent round was completed in the last quarter of 2021. The company currently has two private investors.

Digivizer expanded its company services in digital marketing, data analytics and client engagement through agency services in 2016.

In 2017, SmartCompany and Deloitte both named Digivizer among their Smart 50 and Fast 50 companies, while in 2018 and 2020, the Financial Times named Digivizer one of its 1000 High Growth Companies. Digivizer's technology also won BigInsights Best Customer Insights Application awards in 2017 and 2018. In 2017, CEO Emma Lo Russo formed goto.game, a specialist esports and gaming services company and web portal, underpinned by Digivizer's analytics technology.

In 2019, the Digivizer SaaS solution was officially launched to be affordable by companies of all sizes. In August 2022, Digivizer was accepted as a participant in the San Francisco Landing Program managed by the Australian Federal Government's Department of Foreight Affairs & Trade (DFAT), with a focus of expansion into the US market.

Product
Digivizer's technology works as SaaS. By connecting their social media, search accounts, and google analytics accounts, users can access their digital marketing performance analytics in one real-time view. Connections are via public application program interfaces (APIs) to data feeds from Facebook, Twitter, LinkedIn, Instagram, Google, YouTube, TikTok, Amazon Ads and Microsoft Ads. Digivizer only accesses account and brand data, with the permission of users and what is publicly available.

Industry Advocacy
CEO and co-founder Emma Lo Russo has been a consistent advocate for Australia's software start-up and early-growth sector.

In November 2020, Lo Russo called for greater clarity from the Australian Federal Government on its stance towards, and policies for, software startup companies.

Lo Russo has also been a consistent commentator about the potential implications and consequences for technology companies based in Australia of changes to the Australian Federal Government's R&D Tax Incentive scheme introduced by the then Liberal-National Coalition Government in May 2018.