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About the Centre for Ageing Better
The Centre for Ageing Better (Ageing Better) creates change in policy and practice informed by evidence and works with partners across England to improve employment, housing, health and communities to help people have a better later life. It is a charitable foundation, funded by The National Lottery Community Fund. Ageing Better is a registered charity in England and Wales.

Charitable information
Ageing Better works across two main areas – employment and housing, focusing on those approaching later life (aged 50-70).

Employment - The Centre for Ageing Better calls on employers to become more age-friendly. This means offering flexible working, fair recruitment and training and progression at every age and actively recognising the positive contribution older workers make. Ageing Better is also working with partners to find ways of helping more people approaching later life to get back into work.

Housing - The organisation campaigns with partners for all new homes to be built to higher accessibility standards and for current housing to be radically overhauled.

Ageing Better also established the Age-friendly Employer Pledge, a nationwide programme for employers who recognise the importance and value of older workers. Employers commit to improving work for people in their 50s and 60s and taking the necessary action to help them flourish in a multigenerational workforce.

In January 2024 Ageing Better launched the first ever anti-ageism campaign 'Age Without Limits' across England. The campaign set out to change the perspective of ageism across the country by asking the general public to change their own personal thoughts about ageism with a short ageism quiz, highlighting storytellers on how they have turned ageism around for themselves , and through the Ageing Better free age-positive image library of over 3,000 photos showing older people in a positive light instead of a negative one. Ageing Better established the first Action Day on 20 March where they hosted an in-person exhibition of their age-positive photos in central London, and encouraged other communities to run their own age-positive activities on the same day.

History
In 2012, Lord Filkin chaired the House of Lords Select Committee on Public Service and Demographic Change, which delivered the 2013 report “Ready for Ageing?”. The report highlighted the gap between the ”reality and the response” – and how government and our society are “woefully underprepared” for a future with far greater numbers of older people.

The government response to “Ready for Ageing?” in July 2013 supported the creation of a What Works Centre for Ageing. In 2013 the National Lottery Community Fund announced funding for Fulfilling Lives: Ageing Better, a commitment to invest in programmes that improve the lives of older people. Alongside this programme, it also supported the development of a Centre for Ageing Better.

By 2014 the first Trustees were appointed, with Lord Filkin as chair, and a £50m endowment from the National Lottery Community Fund was awarded in January 2015. Ageing Better has also been supported by further development funding from the Department of Health and from the Department of Communities and Local Government.