User:Doreendoreen/sandbox

Sean Craig Dignum (born, 13 October 1955) is an Australian authority figure in the field of strategic communications. Dignum is the Principal and Sole Director of SDA Strategic.

Sean has extensive communication and issues management experiences across a wide range of industries including financial services, telecoms, postal services, chemicals, energy, health and retailing, as well as public sector projects. He brings to projects a capacity for concise analysis and clear communication, and a strategic perspective informed by extensive experience at the senior level in the media.

His specific expertise has been in advising Boards, CEOs, Government Ministers and Senior Executives during challenging periods such as business/ market/ policy transition, organisational change, business rebuilding, containment of sensitive and major issues, recovery from crisis, supporting reform and social change projects.

In addition to reputation management counselling, Sean has broad public affairs and corporate advisory experience, including the development and implementation of communication policies, strategies and frameworks.

Before entering consulting in 1989, Sean was a senior contract journalist with an established reputation in Australasia for reporting on major political and business issues, and has maintained an extensive network of contacts over the years in government, business, media and community groups. During his time with News Limited (1973-74), Macquarie Broadcasting (1974-77), ABC Radio News (1977-81) and ABC TV News & Current Affairs (1981-88), Sean occupied various journalistic roles including Senior Reporter, Chief of Staff and Producer. He also worked as roving correspondent for the ABC in the late '80s, reporting on key breaking stories of national interest and international events such as the 1987 Fijian Coup.

After six years as Executive Director of Bauer Communication Group (1989-95), Sean resigned to establish his own consultancy specialising in the 'hard end' of strategic communications in 1995. Sean is a Member of the Risk Managements Institute of Australia (RMIA)and is regularly asked to address diverse business, community and education gatherings on the topics of effective stakeholder management and crisis communications.

A committed supporter of the community and the arts, Sean's roles have included:

Director, Latrobe Regional Hospital Board (current) Member, Environment Voice Advisory Committee Baw Baw Shire Council (current) Member, Neerim District Landcare Group Committee (current) Director of Classical Music Melbourne (Radio 3MBS) Director of Red Stitch Theatre Company, Melbourne Councillor, Australian Business Arts Foundation (inc. Vic State Committee Member) President, Vice-President & Committee Member of the Kelvin Club Member of the Lord Mayors Charitable Fund Appeal Committee Member of the Epworth Hospital Appeal Committee Melbourne International Festival Patron Victorian Arts Centre Patron as well as a regular contributor to local community projects.