User:Douglas-Suter/Advertising

Advertising
Advertising is the practice and techniques thats are employed to bring attention to a product or service. Advertising can put your product or service in the spotlight in hopes of drawing attention so others can invest in in. Avertising is mostly used for promoting a specific good that is currently for sale but there are wide range of other ways advertising can be used. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

In terms of commercial advertisements, these types of advertisements seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

20th century
As a result of massive industrialization, advertising increased dramatically in the United States. In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession.

The advertising industry could not benefit from its increased productivity without a substantial increase in consumer spending. This change massively contributed to the development of mass marketing designed to influence the population's economic behavior on a larger scale. Beginning in the early 1900s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed – "sublimated" into the desire to purchase commodities