User:Douglas Love/sandbox

CR website notes
Consumer Reports first began publishing content on their website in 1997, at which time the website was a verbatim copy of the magazine. largest subscription based publication on the web In 2007 CR web traffic was much better than that of other publications, at more than 46 million views per month. In 2007 the website was getting an additional 50,000 subscribers a month and maintaining a paywall when such publications as The New York Times and The Wall Street Journal were abandoning their online paywalls. By 2001 website had 557000 subscribers and by 2011 3.3 million subscribers As an example comparison this is six times as many digital subscribers as The Wall Street Journal has. By 2011 all test results were put onto the website as soon as they became available. In August 2011 Consumer Reports began generating more revenue from digital subscriptions than print.


 * CR has always charged subscribers separately for access to print and online, whereas WSJ, NYT, and LA Times tried to do this then abandoned the practice
 * on web readers are split by sex
 * safety warnings are always available on the free portion of website
 * advertising industry sees print readers as more valuable than online readers, but this is not a concern for CR
 * web is for researchers; magazine is for browsers
 * 650,000 subscribers have magazine and web subscriptions; this is only overlap
 * subscribers – as of 2007 4.3 million CR, 2.9 million CR.org, Shopsmart 150k, MoneyAdvisor 225k, OnHealth 560k