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Milk Makeup
Milk Makeup is a New York City based beauty and skin care company created by the founders of Milk Studios. It was inspired by Milk's presence as a creative cultural hub in New York and Los Angeles.

Founders:
Mazdack Rassi, Georgie Greville, Zanna Roberts Rassi, Dianna Ruth

History:
Standing at the crossroads of fashion, music, photography and film, Milk is a community that welcomes and fosters ambitious, creative and inspired individuals of all types. Over the last 20 years, Milk has built a reputation as a leading creative cultural center in NY and LA that breeds new innovation and challenges the status quo. Milk Makeup, Milk’s first-ever consumer product launched February 8, 2016 as an extension of Milk’s culture and community cultivated by co-founder Mazdack Rassi over the last two decades.

Branding:
Milk Makeup has received accolades for it's campaigns from various press sources such as Vogue, Teen Vogue, Elle, and Cosmopolitan. Their alternative take on beauty garnered attention from beauty editor Suzy Gerstein, who complimented their simple and easy to use products.

Milk Makeup uses ingredients that are paraben-free, vegan, eco-conscious and use innovative natural technology. The brand's ethos aims to empower and inspire.

From the packaging to the formulation, Milk Makeup represents an original answer to essential beauty products. Every single product was developed to be portable, multi-use, as natural as possible and to fix or fill an outage in today’s beauty marketplace. Milk Makeup was inspired by the diverse personalities, style and interests of the Milk girl. The line takes into account different genders, skin types and shades and promotes that true beauty is about originality and authenticity.

Milk Makeup is the first consumer product from Milk, which stands at the crossroads of the fashion, music, photography, and film worlds. Milk is a creative content and media company based out of New York and Los Angeles. Milk spans contemporary culture and is a hub for nurturing creativity and supporting partnerships with some of the industry’s most innovative brands. Milk is where trends are born, a disrupter of the status quo, and a platform for the next generation. Milk Makeup is inspired by Milk's culture and created by their community.

Components and Animal Testing:
Milk Makeup is paraben-free, 60% vegan, eco-conscious and innovative. The product line is made of the best possible ingredients, featuring luxurious natural oils, coated powders with natural fruit and vegetable butters, and thoughtful formulations with minimal to no preservatives. Milk Makeup is a color line of high-tech formulas. Categories include eye, lip, skin and hair. Milk Makeup is not tested on animals.

Distribution:
Milk Makeup is sold via their website and through partners Sephora and Urban Outfitters.

Items include:
• Sunshine Oil. A unique blend of moisturizing natural oils (grapeseed, avocado, grapefruit peel, tangerine peel, mandarin and lemon peel) combine to create essential skin hydration and brightness. • Lip Marker. Its highlighter-esque form with rubber grip sides and an angled applicator give you a bright wash of color with precision, and a dose of nostalgia. The formula is paraben-free, water-resistant and smudge-proof, lasting up to 12 hours. • Ubame Mascara. The innovative triple-ball brush delivers a signature blend of rich ubame oak charcoal for texture and sapphire dust for dimension from lash root to tip. Use tip of brush on finer lashes to maximize thickness and separation. • Coverage Duo. This portable savior combines liquid concealer and concealer putty in a unique multi-functional product that covers blemishes, brightens and primes skin. The full-coverage combo concealer is long-lasting, soothes skin and does not crease or flake.