User:Drashti.kheskwani/sandbox

History
Flower market in Ahmedabad was established in 1989 and since then it has flourished exponentially. It is located in the old city of Ahmedabad in the area known as Jamalpur. Initially market was working at miniature level where in only a few sellers were involved in that market. In Ahmedabad, at teen darwaza this market was found started by a few people. The majority of traders are from Gujarat. The major flowers get sold at Jamalpur are marigold, mogra, gallad, rajnigandha (phool chadi), jharmara. As there were only few sellers, competition was less among them. There was certain restriction on importing different types of flower from different countries. Exchanging goods from different states within a country was having some very difficult. Therefore the variety of flowers was also limited. So the flowers which grew in the state were traded. Gradually when more people started finding this as their source of income, they decided to run this business on a large scale and a big place comparatively was taken from the corporation and so the market was given the name as “phool bazar”. Earlier the business was confined to the buying and selling of flowers only with the regional traders but as the business expanded the flowers are sold across oceans.

Stakeholders
The main stakeholders of the flower market are retail shop owner in the city area, wedding planner, event managers and temple organizers. They said 95% of the customers are fixed.

The sale of flowers remains high during special days and festivals. Especially during and before Diwali, Christmas, Dusshera and other festivals there is a huge rush at the flower market. The demand for red roses is highest during valentine's day and therefore the prices of flower depend upon the demand for that particular flower. During marriage seasons demand for flowers increase by wedding planner.

That is the main time when they earn the most. Wedding planners also place bulk orders during wedding seasons, the flower market vendors also give them options of the ready-made set-up of flowers that can be used for decoration.