User:DrewECC/sandbox

Positivity effect

https://www.sciencedirect.com/science/article/pii/S1364661305002378

This article focuses on older people with positivity decline and also side effects of being old such as memory and emotions. This article supports the positivity effect but doesn't bash on it. It stays neutral for the most part but definitely is positive rather than negative.

https://academic.oup.com/jcr/article-abstract/30/1/125/1801736

This article talks about customer service and fish time providers. The more polite and informal you are the more the customer feels positive toward your brand, known as positive branding.