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Nickmom Draft
NickMom is a programming block currently airing on Nick Jr. in the United States, which launched October 1, 2012.

Overview and scheduling
The block mostly airs comedy programming targeted towards women, specifically mothers. It airs from 10pm to midnight in the Eastern Time Zone, with originally a replay from midnight to 2am ET, though the slot now airs acquired programming and repeats. However, since Nick Jr. has only a single feed, the block starts and ends X hours earlier in each time zone west of ET(ending in the Hawaii-Aleutian Time Zone at 5:00-9:00pm local time). The block functions in a similar manner as Adult Swim and Nick at Nite, and competes with networks such as Bravo (U.S. TV channel).

Programming
Main article: List of programs broadcast by Nick Jr. NickMom's programming library is relatively small. The block only had 4 programs at launch. However, acquired programming such as Yes,Dear and The New Adventures of Old Christine and repeats of Nick at Nite originals (See Dad Run) have come to air recently in what was the replay hours. The block's originals are usually themed around discussion about motherly challenges, though What Was Carol Brady Thinking? and NickMom Night Out are exceptions.

Controversy
However, the block has come to the air with heavy controversy. Many parents have found the scheduling inappropriate, along with the programming of the block which features sexual, coarse, and child-bashing humor, and light profanity airing without any censorship. They also felt the purpose and lure of Nick Jr. with full time pre-school programming was nullified in the pursuit of ratings gains with content not meant for children.

The content of the block's website has also been criticized for the same reasons, along with earlier allegations that the staff of the network's website took content from other websites, including pictures of children, without any attribution or credit, and without permission.

Subsequently the Nielsen ratings of the first week the NickMom block aired plunged 75% from the year-ago averages of Nick Jr. programming, with some programming earning a Nielsen "scratch" as being unrated due to a low sample size. Advertisers have been encouraged by parents to end sponsorship of the block, and some online parenting community members are encouraging an end to the block and return to children's programming during that timeslot. Fisher Price and the General Mills brands Cheerios and Green Giant have terminated their advertising on the block as of October 26, 2012, due to consumer reactions in social media.