User:Duaa Khidir/sandbox

Seddiqi Holding Group, also known as Ahmed Siddiqi & Sons, is an Emirati holding company that specializes in watchmaking and service. It was founded in 1950 by Ahmed Qassim Seddiqi, who opened his first store in Bur Dubai. Seddiqi Holding now has over 50 boutiques spread across the United Arab Emirates. Since its inception nearly seventy years ago, the group has remained an exclusively family business, providing Swiss watches and representing more than 60 international brands in the luxury watches and jewelry sector.

History
During the early fifties, Ahmed Qasim Seddiqi, the only son of Qassim Seddiqi, who was passionate about collecting Swiss watches, opened his first small cabinet in Bur Dubai, United Arab Emirates, and began purchasing small quantities of watches from West End watch dealers in Kuwait and India.

The relationship between Seddiqi’s family and the Swiss company, Rolex, began in the 1950s, when they dealt with the Swiss company’s agent in Bahrain. Ahmed Seddiqi acquired the Rolex watch agency in Dubai and the Northern Emirates in the 1960s. The agency relationship between the two companies continues to this day. Seddiqi Holding has acquired over 50 of the world’s leading watch brands, including Patek Philippe, Chopard, and others.

In 2012, after the two companies developed a relationship, the Swiss company allowed Seddiqi Holding to use its commercial name for the first time in history on a 63-story building called the Rolex Tower, located on Sheikh Zayed Road and owned by Seddiqi Holding Group.