User:Dutchstudent2608/sandbox

Brand aversion, also called brand hate, can lead to brand avoidance, but it is not the same. Both with brand aversion and brand avoidance the feelings towards the brand are negative, but the difference is that the strength of those negative feelings/relationship towards the brand are weak with brand avoidance and strong with brand aversion. Moreover, experiencing brand aversion is more intense and stronger than experiencing brand dislike.

Also, extrinsic factors like the price of a product, the availability, and a salesperson's recommendations are most likely to influence brand aversion. Before even interacting with a brand, consumers will always expect to be receiving fair outcomes and justice, and when a brand cannot deliver consumers' expectations or the promises they have made, the perceived injustice of consumers will increase rapidly. In other words, then the outcome of what the brand offers is repeatedly lower than the consumers' expectations, the consumer eventually will start feeling aversion toward the targeted brand and therefore also tries to distance themselves from the brand (brand avoidance).

There are three possible outcome behaviors when a consumer experiences brand aversion :


 * 1) Brand avoidance (characterized by consumers distancing themselves from the brand the hate, because they do not want to have any type of interaction with the brand anymore)
 * 2) Negative word of mouth (characterized by talking negatively about the brand either in private to family and friends or in public on Websites or forums of the brand)
 * 3) Brand revenge (characterized by complaining to employees of the brand, or literally destroying the brand by stealing products or damaging the store