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=Premium denim jeans and Levi’s=

Introduction
Denim is just not a simple cotton fabric but it is a lot more than that. It is a history itself, it is an inspiration for the youth .It is the oldest fabric but still it is so young that it is easily compared with every fabric present at this moment.

The origin of denim
As from many books it has been found that it is originated from a French word “Nim” which was a fabric found in the city called Nimes.

Denim v/s jeans
Denim was cotton made fabric but jeans were a mixture of cotton, linen and wood blend. Although both fabrics were too similar, but there was a major difference that the denim was woven with two different color but jeans was woven with same color of two threads.

The beginning
Denim was associated with Levi’s in the year 1873. The Levi’s jeans creator Levi Strauss joined hands with Jacob Davis and as a result denim was made.

Rise of denim
Premium denim got its popularity due to the brand name of Levi’s. As in 1920 Levi’s made a stronger image in the market for its pant manufacturing all over America, which made a clear platform for denim to make its mark through it. The name and advertisement made denim jeans so popular that it made its mark to European countries also and everyone wishes to have it.

Denim goes global
During late 1950’s denim got its own popularity as it was spread all over the world thanks to Levi’s which gave it’s a name. It was famous all over the world wither it is America or Japan or UK it was selling at a huge rate. It became famous all over the world wither it is Asia or America or Europe its demand was high all over the world.

Denim as a style symbol
Since 1950 to till date, denim has not lost its magic as the craze of it is still ruling in the people’s heart. Denim has specially effected among youth, as it has became a style symbol and shows a character of them so it was and now also been favorite for them. In 1960’s it was very famous among Americans. Most of the college student wore denim to show their status.

Denim: The phoenix
During 1970 denim made an important decision of changing the fabrics. As it was looking like an end for denim. But due to the negative response to the new fabrics it survived. And the company owner decided to bring it back and again it rose up and showed everyone that it was the only king of jeans.

Denim continues
No other fabric has ever made such a long impression among the heart of the people as denim has done. Even now also it is gaining its popularity day by day. Now also youth as well as matured one loves to wear denim as it has been a great product and hope it will always rule in the future also.