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= GarfieldEATS =

GarfieldEATS is a food-delivery restaurant inspired by the Jim Davis cartoon, Garfield. With locations in Dubai, Toronto, and London, Ontario, the restaurant uses mobile apps and ghost kitchens to deliver food to customers. Founded in 2017 by Nathen Mazri, GarfieldEATS specializes in delivering Garfield-themed food, including pizza, lasagna, spaghetti, and Garficcinos.

History
GarfieldEATS first launched its operations in the United Arab Emirates in 2018, using Dubai as a test market before opening its first site in Toronto in 2019, followed by another location in London, Ontario in 2020.

The idea for a Garfield-themed food-delivery app and restaurant came from Garfield enthusiast and founder, Nathen Mazri, who believed that using one of the world’s most recognizable animated characters would “resuscitate the lagging quick-service restaurant segment”. The eatery was planned with the support of Garfield creator Jim Davis and licensed by Paws, Inc., making Mazri the self-proclaimed “world’s youngest Garfield licensee”.

The company’s slogan, “Love me, feed me, don’t leave me,” is derived from a line in the 2004 Garfield movie.

Concept
GarfieldEATS app

The foundation of GarfieldEATS is its mobile app, which founder Nathen Mazri claims brands the establishment as a “quick mobile restaurant”. The app allows users to order food, watch Garfield cartoons, play built-in games, share content, collect points (called ‘paws’), unlock coupons (called ‘goupons’) and shop for merchandise. The mobile restaurant is described by Mazri as “entergaging,” being a portmanteau of ‘entertaining’ and ‘engaging’.

Depending on the location, customers are given the option of ordering online for pickup, ordering through services such as UberEATS, Foodora, SkipTheDishes and DoorDash, ordering via mobile app, or ordering via phone, with the additional option of catering.

Farm to table

GarfieldEATS was created with the hopes of employing farm-to-table (referred to as ‘Farm2Plate’ or ‘FTP’) techniques in sourcing their ingredients.

Packaging

Products are delivered in orange packaging called “Re-box,” the restaurant’s re-purpose packaging. These boxes are meant to be fully re-purposeful, recyclable and compostable. The lasagna box can be transformed into a tissue box, the pizza box can be transformed into pizza plates, the chocolate box can be transformed into a storage box, and the Kitty Kid box can be transformed into a coloring comic strip.

Products
GarfieldEATS offers Garfield-shaped pizzas, farm salads, lasagna, spaghetti, fries, smoothies, juice, Garfield-shaped chocolate, and Garficcinos, Garfield-themed cappuccinos.

Criticism
In Toronto, GarfieldEATS was criticized in 2019 for being an unintentional satire of capitalism and delivering products of underwhelming quality. According to blogTO, individuals did not understand the need for a Garfield-themed restaurant, particularly a mobile restaurant that had an incompetent app, did not have any dine-in space, and served pizza that fell apart easily and had disconcertingly orange pizza sauce.