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Efforts to change the obesity in Mexico
http://www.salud.df.gob.mx/ssdf/index.php?option=com_content&task=view&id=4034

http://www.who.int/topics/obesity/en/index.html

The obesity is defined as a excessive fat accumulation that presents a risk to health. A person with a BMI of 30 or more is generally considered obese and a person with a BMI equal to or more than 25 is considered overweight. To obtein the body mass index (BMI) you have to do a simple math operation that consists in a person’s weight (in kilograms) divided by the square of his or her height (in meters). A very famous myth in Mexico Is that obesity can be healthy, "he / she is strong", "he / she is chubby but have no disease", "chubby child is a healthy child" but the reality is that obesity can lead to death. Mexico is the first place in children obesity, currently 4.5 million of mexican children are obese, and second place in adults. The reason mexicans have this problem it's because they have a bad alimentation, the nutritive food is expensive and they don't do exercise. About 40% of children and adolescents do not exercise. The government is trying to change that's why they invest around the 7% of sanitary budget (lower than United States of America, they invest the 9%)  With the budget they invest they are trying to do various health campaigns.

Wresting vs obesity
http://www.seguro-popular.gob.mx/index.php?option=com_content&view=article&id=547&Itemid=472

Wresting vs obesity is a campaign to promote the wrestling fans to have an active live through one of the sports most representative of Mexico, which involves speed, strength, agility and fitness. This campaign will be from August 5 to November 19 in Mexico City, State of Mexico, Hidalgo, Puebla, Tamaulipas, San Luis Potosí, Guanajuato and Morelos. "El Elegio" (A Mexican wrestler) will be the official image for this campaign. He will appear in a pre-fight video talking about obesity and how to avoid it. In all the events of this campaign you will be able to get a membership of the "Seguro Popular" (A mexican health plan) and a very good opportunity to receive directions on how to eat healthily.

Measure yourself and activate
http://www.cns.salud.gob.mx/contenidos/midete.html

Voit a mexican sport brand with the cooperation of the Mexican soccer federation and the health secretary of Mexico will release a new campaign with the name of "Measure yourself and activate". For this campaing Voit will produce a special orange match ball with the name of "Xacte midete 2012" for the Mexican soccer league. with this new ball all the organizations are trying to help promote the sport in children and reducing childhood obesity.

Decio de Maria Serrano the president of the Mexican soccer federation said: "We are excited with this new campaign. All the people that are involved in this amazing sport have to contribute to combat children overweight and obesity that is a big responsibility because it is a big problem in this country (Mexico) and a task that deserves support"

http://www.eluniversal.com.mx/nacion/183176.html