User:ELizaluu/Communication and social media

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Social media marketing is now widely used, not limited to one industry.

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First, the success of live delivery is evident because social media has made online sales possible. Second, technology and the Internet have democratized business by giving everyone equal weight. This allows smaller companies to now use digital media to scale their businesses and compete with the larger players in the market. In the process of building brand awareness, companies have to spend a lot of manpower and resources, and there may be no return, which is inevitable. But social media has expanded the reach of online and helped more people learn about their products in a faster and more cost-effective way. The disadvantage of small and medium-sized enterprises in the absence of enough manpower, but social media to make up for the shortcomings, through the network, the enterprise can arrange special personnel to respond to consumer for the evaluation of enterprise products, services, can also pass the enterprise staff in direct response of consumers to the brand some questions and help enterprises to spread the brand image, increase market reputation. Strengthen fan stickiness

Showing that you are human is extremely important for small and medium-sized businesses, as people prefer to do business with real people. When it comes to modern marketing, it's no secret that people trust others more than brands. That's why online red tape has emerged and is now sweeping the whole society. Web users like brands that are human and approachable. In this sense, there is no better place for semes to take advantage of their accessibility and adaptability than the right social media platform.

Social media offers potential customers an easy and low-commitment way to express interest in the business and product. Lead generation is an important benefit of social media for businesses, and many social networks offer AD formats specifically designed to collect leads. McCarthy and Stone, for example, use Facebook clue ads to get people interested in learning more about their real estate projects with just a few clicks. These ads ended up generating 4.3 times as many leads as the previous year and cost twice as much as the more traditional real estate AD digital lead campaign.