User:ENTERTAINMENT SCENE

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization example is the case of Toyota by Town criers Nigeria Limited.

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $385 billion worldwide and to exceed $450 billion by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, even schools, through the technological devices.

The discipline of advertising is growing so fast now that only a practitioner that  knows his onions will remain in the practice  for a long time without any problem. Before the invention of the internet which are today perceived as the best means of advertising, there had been media which were used to advertise  ,some of these media are still in use till this present moment. The invention of the  internet  has really changed the face of advertising. The internet is a medium that allows us to send information to others through the computer which is an electronic medium, the internet has it’s strengths and weaknesses but then the advantages overrides the disadvantages.