User:ESStyle/dryidea

Dry Idea is an antiperspirant that is part of the Dial Corporation's family of products. Formerly a Gillette Company, Dry Idea was sold to the Dial Corporation (a US division of the German consumer goods group Henkel [along with Soft & Dri and Right Guard]) in 2006 for $420 million as a condition for Procter & Gamble's Gillette acquisition.

Dry Idea antiperspirant deodorants, traditionally unisex, have been around for over three decades.


 * Roll-ons (the first product introduced) – 1978


 * Aerosols and solids – 1985


 * Dry Idea for Men – 1988 (deleted by the early 90’s)

In the 1980’s, Dry Idea was known for its famous commercials starring various celebrities giving advice inlcluding the tag line "Never let them see you sweat". Some of these celebrities included NFL Coach Dan Reeves, fashion designer Donna Karan, and Miss America 1987 Kellye Cash.

DRY IDEA PRODUCTS

NEVER LET THEM SEE YOU SWEAT