User:ES at Global Strategy Group/History and organization draft

Highlighting key

Text in yellow = passage is amended within revised version

Text in green = passage is new within revised version

(Current) History and organization
In 1995, GSG was founded by Jonathan Silvan (CEO), Jefrey Pollock (President), and Jeffrey Plaut (Partner) as a boutique polling firm. From its inception, GSG has conducted market research on behalf of its clientele, which include both political and corporate clients. In 2008, the firm's annual revenues were about $20 million, and it had 50 employees. In addition to its main offices in New York and Washington, D.C., GSG has offices in Chicago, Denver, Seattle; and Hartford, Connecticut.

In 2018, Pollock and GSG partner Nick Gourevitch founded the "Navigator Project" in conjunction with other political pollsters. The Navigator Project's stated aim is to "act as a consistent, flexible, responsive tool to inform policy debates". Additionally, GSG produces an annual Report on Business and Politics that assesses the relationship between the private sector and the political world.

(Revised) History and organization
In 1995, GSG was established by founding partners Jonathan Silvan (CEO), Jefrey Pollock (President), and Jeffrey Plaut as a boutique polling firm. From its inception, GSG has conducted public opinion research on behalf of its clients, which have included political, corporate, and nonprofit organizations. Over time, it has also developed public relations, public affairs, and creative services. In 2008, the firm's annual revenues were about $20 million, and it had 50 employees. In addition to its main offices in New York and Washington, D.C., GSG has satellite locations in Chicago, Los Angeles, Philadelphia, Denver, Seattle, Nashville, and Hartford.

In 2018, Pollock and GSG partner Nick Gourevitch, in conjunction with other Democratic strategists, founded a polling project called Navigator Research. The project aims to provide research that helps Democratic candidates, committees, and pundits develop messaging that the voting public is likely to find persuasive. Since 2013, GSG has delivered an annual "Business & Politics" study, which focuses on the nexus of the public and private sectors.

In 2019, GSG recorded $33.4 million in revenue. That figure increased to $50.5 million the following year. In 2022, the Milan-based communications firm SEC Newgate acquired a significant stake in GSG. Following this acquisition, GSG continued to function independently, while using SEC Newgate's resources to expand its operations outside the United States. As of April 2022, GSG had approximately 150 employees.

Differences between current and revised versions, in order they appear
General note on references: Above, you can see that I've added 10 new sources to better back up both new and existing claims. As currently constructed, the section has too many primary sources. My goal, in addition to seeking the changes outlined below, is to bring in more press from journalistic outlets, as opposed to sourcing facts from GSG materials. I hope this improves the foundation of the section, and brings it more closely in line with Wikipedia's content guidelines.

1.) Slightly rephrased first sentence, so that it makes clear that all three of the founders were partners.

2.) Changed "market research" to "public opinion research," as that's a more accurate term for what GSG does. The firm polls the public on issues and then either publishes its findings in reports, or relays the info to its clients.

3.) Changed "clientele" to "clients," and changed "both political and corporate clients" to "political, corporate, and nonprofit organizations," as GSG does work for nonprofits in addition to politicians and corporations.

4.) Added a sentence about the firm's expansion into "public relations, public affairs, and creative services," to make clear that GSG isn't just a polling firm.

5.) Added a few more recently opened GSG satellite locations to the existing list.

6.) Changed "Navigator Project" to "Navigator Research," as that's the proper name. Also rewrote the passage so that it's a.) more descriptive, and b.) not directly quoting GSG materials.

7.) Slightly rewrote passage about Report on Politics & Business for clarity. Also added stronger sourcing.

8.) Added passage about recent GSG revenues, to demonstrate firm's growth over the past 10-15 years.

9.) Added passage about GSG's acquisition by SEC Newgate, which was a significant development in the firm's history.

10.) Added up-to-date employee count, again to demonstrate the firm's growth over the past 10-15 years.