User:Eamonn at Sunfed/sandbox


 * Sunfed is a New Zealand based Meat Alternative company. Founded in 2015 by Shama Sukul Lee with the goal to "replicate the taste, texture and nutritional value of meat as much as possible". The company received early stage venture capital funding from New Crop Capital in 2016. At the end of 2016, the company appeared on TVNZ's Seven Sharp, where a segement of this episode went viral, receiving over 7.6 million views(currently 11M) In 2017, the Poultry Industry Association laid a complaint with the commerce commission and Ministry for Primary Industries regarding Sunfed's Chicken Free Chicken™, claiming that the name of the product was misleading, and could be in breach of the Fair Trading Act 1986. After investigation, the Ministry for Primary Industries stated "the overall context of the packaging means the product is not in breach of the code". In 2018, Sunfed received $10,000,000 NZD ($6,320,550 USD) from Blackbird Venture this investment being used to help the company expand overseas, as it launched in Australia. In 2021, CEO Shama Sukul Lee spoke at the Vegan Women Summit. Sunfed is a New Zealand

NEW DRAFT:
Sunfed is a New Zealand based Meat Alternative company. Founded in 2015 by Shama Sukul Lee, with the goal of replicating "the taste, texture, and nutritional value of meat as much as possible". Sunfed products are primarily made from yellow pea protein. The start-up is stocked in Supermarkets in both New Zealand and Australia.

2016

 * Sunfed receives early stage venture capital funding from New Crop Capital, as well as 1.2m from two venture capitalists (VERIFY), allowing the company to build the first plant-based-meat processing facility in Australasia.
 * Sunfed wins Start Tel Aviv competition
 * Sunfed wins the Innovation Excellence in Research award at the New Zealand Innovation awards.
 * CEO Shama Sukul Lee speaks at TEDx Tauranga
 * Sunfed is featured on TVNZ's Seven Sharp, part of this segement is uploaded to Facebook, and goes viral, receiving over 7.6 million views (currently 11m)

2017

 * Sunfed is featured on TVNZ's What's Next , where CEO Shama Sukul Lee is interviewed by Nigel Latta
 * The Poultry Industry Association lays a complaint with the Commerce Commission, and the Ministry for Primary Industries, claiming that the name of Sunfed's Chicken Free Chicken™ misleading to consumers, and may be in breach of the Fair Trading Act 1986.

2018

 * Sunfed receives $10,000,000 NZD ($6,320,550 USD) from Blackbird Venture, to aid the company as it expands overseas.
 * Sunfed launches in Australia
 * After investigation, the Ministry for Primary Industries states "the overall context of the packaging means the product is not in breach of the code because the label identifies it as 'plant protein' and 'made from peas' and the ingredient list also makes it clear the product is not meat,"

2019

 * CEO Shama Sukul Lee speaks at Melbourne's Global Table event
 * CEO Shama Sukul Lee speaks at Vogue Codes

2020

 * Shama Sukul Lee speaks at the Vegan Women's Summit
 * Sunfed opens a booth at Auckland's Meatstock festival, being the only meat alternative present at the event