User:Eatsmart/sandbox

The use of promotional characters and premium offers are often used as persuasive tools to market food to children. A study from Australia found that the rate of promotional characters in advertisements, such as The Milky Bar Kid for Nestle Milky Bar chocolate (in Australia) or Bart Simpson for Butterfinger (in America), is twice as high during popular younger children's programs in comparison to popular older children's programs. Premium offers is another persuasive marketing which includes competitions, giveaways and vouchers. The same study found that unhealthy food advertisements contain 18 times as many premium offers during young children's programs in comparison to old children's programs.