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Midas Hygiene Industries Pvt. Ltd
Midas Hygiene Ind Pvt Ltd is an Indian manufacturer of pesticides and personal care products, LaxmanRekhaa Chalk, Khatnil advance formula, Krazyratmaar cake, Sanipic toilet cleaner liquid, Laxmanrekhaa agarbatti, Stainfree Ultra fabric stain remover liquid, etc., established in 1984 by the late Mr. Swadesh Kapoor. The company was initially registered under the name Midas Marketing House and later changed to Midas Hygiene Industries Pvt Ltd in 1996. Its office is in Vashi, Navi Mumbai, Maharashtra.

The company manufactures household insecticides, insect repellent sprays, and chalks for home use, extending its product lines by manufacturing hygiene and cleaning products.

Core Purpose
To provide innovative products and services to enrich people's lives

Brand Promise
"Quality products at affordable prices"

Origin
The company was founded by the late Mr. Swadesh Kapoor, a chemistry graduate from Mumbai University and an innovator at heart. He founded the company in 1984 under the name Midas Marketing House by launching their pesticide product Khatnil, followed by toilet cleaning liquid product Sanipic and fabric stain remover Sanipic. After the pesticide products, Midas Hygiene Pvt Ltd launched variant in pesticide products like LaxmanRekha Chalk and Krazyline Chalk.The company later became Midas Hygiene Pvt Ltd in 1996.

History
The journey of Midas Hygiene Pvt Ltd started in 1984 with the launch of home insecticide product Khatnil. The success of Khatinil persuaded them to launch the Stainfree and Sanipic range of house and toilet cleaners, which became a mega success within months of their launch. In 1988, the company launched LaxmanRekhaa and Krazyline Chalk, both under the leadership of the late Shri Swadesh Kapoor. In 2001, the company launched their first premium anti-rodent brand, Ratmaar. In 2004, the company launched the first aerosol formula for their successful products, Krazylines and LaxmanRekhaa.

The first toilet seat sanitiser, "Sanitt", was launched in 2011, which added one more star of success to Midas Hygiene Pvt Ltd. In 2019, the company launched the "LaxmanRekhaa" Ratpad, a new anti-rodent product range. In 2020, Sanitt hand disinfectant, a safe, effective, and economical range of hygiene products, was launched. Keeping in mind the pandemic, the products were launched at affordable prices.

Mr. Pranay Kapoor is the current Managing Director and CEO of Midas Hygiene Pvt. Ltd., and Mrs. Aditi Kapoor is the company's Director. Midas Hygiene Pvt. Ltd. has its own research and development team in Navi Mumbai, employing 200+ people.

Operations
Midas Hygiene Ind Pvt Ltd has a pan-India presence with products spread across 2000+ retail shops. The company also covers the international market in Nepal, with products like LaxmanRekhaa being a success in Canada, the USA, and Dubai.

Corporate Public Relations
The company is involved in charity work and donates to support tree plantations. It also contributed to orphanages, NAB, Akhsaypatra, and hospitals including donating free sanitizers to nursing homes.