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Condor Electronics, also known as Condor, is an algerian company specialized in electronics and appliances. It is entirely owned by the Benhamadi Antar Trade group and its headquarter is based in the algerian town Bordj Bou Arréridj.

Apart from selling its products in the algerian territory, owning almost 40% of the country's smartphone market share, Condor aims to export about 80% of its production to 35 countries (including Jordan, Mauritania, Senegal, France or Tunisia). Mainly active through a business-to-consumer (B2C) process, Condor also worked for companies, by centralizing their air conditioning system or making the lighting system of their infrastructures.

Condor is also active in ICT conferences or events, like the CeBIT or the MWC.

History
In 2002, Condor Electronics is founded as a subsidiary company specialized in home appliance and electronic products, by the algerian company Benhamadi Antar Trade group.

In 2012, Condor Electronics made a press release revealing that the company reached about 35% of the algerian market share in home appliance and electronic products. In 2013, about ten years after its creation, Condor announces the first results of its exporting strategy : Tunisia and Jordan allowed the company to earn about 5 millions euros, and also raising its turnover by 25%.

In june 2013, the company launches its first smartphone, the Condor C-1. In septembre of the same year, another smartphone is released, the Condor C-4, advertised as having better performances than the previous one. The first "high-end" smartphone of the company, the Condor C-6, is released in april 2014. Condor Electronics confirms its interest in the smartphone market by releasing even more models during the same year (the Condor C-8 and the C-4+ with multiple colors), with its investment budget rising to 100 millions dollars, aswell as its profits which rose between 20 to 40%.

In june 2015, while announcing its aim for the european market, the company also revealed that about 30 000 units of its latest smartphone, the Griffe W1, were available in various stores in France. The french magazine Jeune Afrique (or Young Africa) made a top 500 of the greatest african companies in 2015 ; Condor Electronics was 15th among the algerian companies and was 281st among all african companies. The same year, the company's turnover rose to 93 billions algerian dinars (about 790 millions US dollars in june 2018).

In 2017, it becomes the first contructor in Africa and in the MENA region to develop the 8K technology. The first showroom of the company opened in Tunisia.

In february 2018, during the MWC, the company's market head of Africa told during a interview that the company was developping its presence in Europe, through the french market. The main product helping this strategy is the smartphone Allure M3, which was officially unveiled during the MedPi tradeshow in april 2018.

Slogans
Three were used since the creation of Condor Electronics, in French language :
 * Before 2015 : Algerian of origin
 * Since 2015 : Take flight
 * Since 2017 (Senegal only) : A life in comfort, a life with Condor

Phones
Condor produces many types of mobile phones, going from high-end smartphones to cellphones using physical numeric keypad. About 5 series of phones were made by the company.

Except from the Feature phones series, all other models were smartphones under the Android OS. Feature Phones models from Condor are aiming for consumers using multiple SIM cards through low-cost cellphones.

Tablets
Condor Electronics also entered the tablet market in 2013 with the CTAB. In 2018, the current commercial offer of the company is segmented through the screen size, around 7", 8" or 10".

Usually targeting a large range of the general public with its tablets, Condor once targeted the young children market in june 2015, with a dedicated tablet called Tab Kids (reference TGW-709).

Internet of things
Condor developed its offer in electronic goods through various IoT devices that were mostly wearables :


 * C-Watch, a smartwatch
 * Kids Watch, a smartband dedicated to children
 * Tcare II, a smartband connected to an app
 * T-Scale, a connected scale

Appliances
Apart from doing electronic goods, Condor Electronics also was on the market of home appliances, through various products :


 * Kitchen : cookers, microwaves, fridges, freezers, dishwashers, coffeemakers, fryers, etc.
 * Bathroom : water heaters, washers, hairdryers, etc.
 * Living room : TVs, TV equipments like decoders, air conditioning systems, heaters, vacuum cleaners, etc.

Multimedia
Condor is also working in the multimedia universe, making multiple kinds of products and mobile apps :
 * VR sets : Condor OVO VR and Condor Eye VR
 * 360° camera : Condor Eye 360° Camera
 * Laptops
 * Desktop computers
 * Servers
 * Mobile apps for Android : apps linked to IoT devices (Condor Tcare, Condor SmartRemote, Condor Watch) and stand alone apps (Condor Catalogue, Mawakit, Condor ECU, etc.)

Tunisia
Condor is officially on Tunisian territory since april 2017. It has a dedicated showroom in Tunis, and its products can be found in more than 150 various stores all around the country. Condor Electronics est présente officiellement en Tunisie depuis le mois d'avril 2017. Elle a un showroom basé à Tunis et 150 points de vente à travers tout le pays. Its tunisian distribution center is the second biggest of the company in terms of space, after the algerian one : $15,000$ sq ft ($48,400$ m²).

France
In 2018, the company revealed its desire to enter the european market through France, and aiming for at least 10% of the country's smartphone market share starting 2019. To do so, Condor revealed the smartphone Allure M3 during the tech event MedPi 2018.

Anecdotes
In march 2017, Condor welcomed the Japan's ambassador in Algeria for a visit in one of its manufacturing center.