User:Eddiexx77/sandbox/Enterprise design

Enterprise design

Enterprise design is the practice of designing enterprise structures, systems and behaviours to realize an underlying intent and purpose. It applies to existing enterprises such as companies or public organizations, and new entrepreneurial projects such as startups, joint ventures or non-profit organizations.

Drawing on a variety of design and systems practices, it focuses on establishing meaningful relationships with and between people connected to the enterprise’s intent, such as customers, members, staff, investors or other stakeholders. Based on strategic choices to operationalize this intent, design at the enterprise level strives to deliver on value propositions and promises made to these groups of relevant actors.

Such a design approach requires practitioners to consider a large variety of aspects beyond traditional business management or corporate governance practice , such as customer and employee experience, products and services, organization and operation, brand identity and culture, and their technical and social systems.