User:Eddyekong

Edidiong Ekong (born March 30, 1995) is a Nigerian entrepreneur and marketing executive specializing in global brand and product marketing, multi-market communications, commercial development of brand partnerships and localized campaigns.[1]

With interest in Technology, Education, Agriculture, FMCG, Entertainment and Sports, Edidiong is focused on building brands, connecting people and growing markets.[2]

Early life and Education
Edidiong was born in Akwa Ibom State, Nigeria on March 30, 1995. He hails from Ikono Local Government Area of Akwa Ibom State. He completed his primary education at Guyyontti International Primary School, Atan Offot, Uyo (1997-2004) and secondary education at Community Comprehensive secondary school Four Towns, Uyo, Akwa Ibom State (2004-2010).

Early in his life, Edidiong had always wanted to pursue an engineering career. However, at 16, he opted to study mathematics and education. He holds a Bachelor of Science in Mathematics Education from the University of Uyo.

Career
Edidiong has over 5 years’ experience building brands, developing business and go-to-market strategy as well as partnerships which have contributed to growth, profit and sales across over 15 industries including Telecommunications, Finance, Entertainment, Education, Sports, and Tech.

In 2018, Edidiong joined Boomplay - media streaming and download service developed by Transsnet Music Limited[3][4 ]. Boomplay is Africa’s biggest and fastest-growing music service with over 78 million users globally, and a catalogue of over 38 million songs and videos[7 ]. At Boomplay, Edidiong leads high performing marketing professionals in Nigeria whilst delivering marketing strategies based on comprehensive data insights.

Prior to his appointment as Marketing Manager for Nigeria at Boomplay, Edidiong has worked in leadership roles across global companies including; Spurtti, Marketa Digital and Multiply.

In 2015, Edidiong served as Campaign Strategy and Insight Lead at Multiply Communications – a behavioural change and communication agency in charge of many state and national elections during the 2015 general elections.

In 2015 to 2018, Edidiong consulted for the Akwa Ibom State Government and handled digital media and strategy Akwa Ibom Christmas Carols.[5 ]  In 2017, Edidiong was contracted by the Akwa Ibom State Government to ideate and build the brand for Akwa Ibom State 30th Anniversary Celebration.[6 ]

Articles and Publications

 * 1) The Role of New Media in Nigeria’s music industry.
 * 2) Human-centric marketing, Nigerian Businesses and the Future.