User:Eduardo Barbato/Mário Luiz

Mário Luiz Barbato (Rio de Janeiro, June 11, 1925 – Rio de Janeiro, April 27, 2009) was a Brazilian radio broadcaster. He was also the director of Rádio Globo in the early 1960s. He began his career as a radio broadcaster on February 1, 1947, at Rádio Mauá, when the sports announcer Orlando Batista liked his voice and allowed him to read the summary of the program he was hosting on that station. Subsequently, he was hired by Rádio Tupi, where he met sports announcer Doalcey Bueno de Camargo who, through his brother Wolney Camargo, sent him to Rádio Globo, where, in the mid-1950s, he began hosting the program "Clube do Toca Disco". In the early 1960s, he became the programming director of Rádio Globo.

In 1965, he was part of the first team at TV Globo and, alongside Luiz de Carvalho and Jonas Garret, hosted the weekend program "TeveFone". As the director of Rádio Globo, he implemented, at the suggestion of advertiser and composer Miguel Gustavo, the trio of music, sports, and news, which would make Rádio Globo a ratings champion. He created a more colloquial communication programming with a new sound style, including American-style jingles, some of which were recorded by him.

In 1966, together with Haroldo de Andrade, Roberto Muniz, Jonas Garret, and Luiz de Carvalho, he began presenting the program "Os Maiorais da Globo" on TV Globo, which highlighted the main musical hits of the moment.

He hosted the program "Nosso Chá" on Rádio Globo, which featured a live piano segment with performances by artists such as Geraldo Vandré and Sérgio Ricardo. In the late 1970s, he was called to revamp Rádio Mundial. In 1994, after three decades, he left Rádio Globo and joined Rádio Tupi. Throughout his career, he worked at Rádio Mauá, Tupi, Globo, Eldorado, and Mundial, as well as TV Globo.

As the director of Rádio Globo, Mário Luiz was responsible for introducing Zora Yonara as an astrologer on Brazilian radio. An astrologer had prepared a horoscope to be broadcast on the radio, but on the day of the presentation, the astrologer did not show up, and Mário asked Zora to read the horoscope on the air.

References:


 * "Biografia no Cravo Albin". dicionariompb.com.br. Accessed on February 13, 2014.
 * "Luís de Carvalho". Dicionário Cravo Albin da Música Popular Brasileira. Accessed on May 22, 2020.
 * "Zora Yonara chega aos 60 anos de carreira e revela o que está por trás de suas previsões". jornal O Dia. November 11, 2018. Accessed on November 11, 2018.