User:Ehatcher/sandbox

1. http://screencrush.com/gender-equality-initiative-reframe/

2. https://www.sarasotamagazine.com/articles/2017/2/13/geena-davis-gender-quality

3. https://www.bustle.com/p/geena-davis-partners-with-ford-to-fight-unconscious-gender-bias-in-media-its-a-hugely-important-cause-36389

4. https://seejane.org/research-informs-empowers/data/

5. https://seejane.org/about-us/

6. https://www.nytimes.com/2016/09/15/movies/geena-davis-inclusion-quotient-research.html?_r=0

7. https://www.forbes.com/sites/michelleking/2017/04/03/geena-davis-is-creating-opportunities-for-women-in-hollywood-by-tackling-gender-bias/4/#496be8474b71

8. http://www.huffingtonpost.com/entry/where-are-the-women_us_58dd4d7fe4b04ba4a5e251eb

Add on to the lead:

At its core, the organization believes that, too often, the media “sidelines, hypersexualizes, or simply omits” women, particularly in movies and television.2 Geena Davis founded the institute after watching children’s television shows with her young daughter and noticing a lack of women in these shows.2 She realized the importance of the female representation in children’s shows, as these representations can impact how young girls see themselves.2 Specifically, Davis wanted to focus on television shows, films, and other media outlets that are intended for children under 11, as these are formative years for one’s identity.5 After conducting research on this type of entertainment, Davis found that three times more men than women appear in children’s television shows.5

Research

Each year, the institute studies female representation in entertainment and publishes their findings.2 Through this study, the institute hopes that bringing the facts about media representation to the public’s attention will bring positive change for female representation in the media. In 2015, the institute studied the top 100 grossing films of 2014 and 2015 and found that, overall, women spoke less than men and received less screen time in films.4 In 2016, the organization found that there were increasingly more female leads in movies than ever before.1 In 2016, the institute, backed by Google, created the GD-IQ, which is “a tool that employs video and audio recognition technology, along with algorithms, to identify gender, speaking time, and additional details.”6,8 According to Davis, “68% of the film companies they’ve worked with have changed two or more of their projects” to include more female representation.7


 * 1) ShesGotDrive

In 2017, the institute partnered with Ford Motor Company and Youtube in a campaign called #ShesGotDrive.3 The campaign includes Youtube videos that feature the stories of various women and their paths to success in the entertainment industry. The women featured in the videos have different careers in the media industry, but are united by their involvement on Youtube. The purpose of this campaign is to highlight the power of women in media and inspire other women to follow their dreams.