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Canadian Newspaper, Ritual communication, Young voter turnouts
‘The ritual view of communication, though a minor thread in our national thought, is by far the older of those views – old enough in fact for dictionaries to list it under “Archaic”’ The idea of ritual communication persists in ideals created by James Carey who suggests that communication explicitly demonstrates cultural. That is, the projection of community centralizes the role of culture and a ritual view of communication, for instance, European sources or upon Americans deeply influenced by European scholarship. As a result the opportunities for misunderstanding are great. Perhaps, a transmission between the information provider and receiver can be grasped at by briefly looking at alternative conceptions of the role of the citizen. “A ritual view of communication will focus on a different range of problems in examining a newspaper… For example, view reading a newspaper less as sending or gaining information and more as attending a mass, a situation in which nothing new is learned but in which a particular view of the world is portrayed and confirmed”. Referring to Carey’s argument of the newspaper, it particularly portrays a view of the world from the writer. Then how well is this aim to reflect the particular view of the world? What kind of engagement does the newspaper create between the readers and the newspaper agenda? “The media’s agenda-setting role is a by-product of our collective dependence on mass media for information beyond our direct experience.” The role of newspaper persists in conducting and engaging with audiences to influence and challenge citizen’s perceptions. Regardless of how agents of newspapers are structured and upheld by the capitalist system, they fail to structure the general notions of being citizens in a nation. Particularly in Canada, it is less doctrinated than other ethnic nations, but creates its own propaganda model to manipulate the stories in Canada. However this is not actually a problem of the newspaper agenda setting, the real problem is that because of the specific newspaper agenda-setting, it approaches failure of constituting democracies and being liberal to provide information and direct experience to influence audiences. By looking at the relations between the newspaper and ritual communication, the investigative links between newspaper and Canadian voter turnout emerges from relating from ritual communication to call public attention to its subjects and concerns by bringing them to the public without being considering citizens in Canada. Unlike the limits and pressures on the newspaper system James Carey describes how the newspaper is a vehicle of transmitting the insights of the community. “Carey’s description of the newspaper in a transmission view, as compared to what it looks like under a ritual understanding... A ritual view treats newspaper reading as a different sort of act, concerned not with the conveyances of facts but with our placement in an imaginative space – one that is interesting, dramatic, satisfying to the imagination, from a ritual perspective” The power of the newspaper confuses the attitudes of readers when they appeal to the senses as well as to the intellect. The newspaper might achieve the purposes of writing issues and make comments and also fails to demonstrate emotions, including sympathy, to make readers to feel like the victims of injustice. Consequently, the current newspaper could be considered to be politically oriented, like the capitalist system.

Introduction
“Canadian youth vote at an alarmingly lower rate than all other age groups” “Tim Harper: Voter turnout worse than it seems.” Toronto Star published on Tuesday October 11, 2011 by Tim Harper the National Affairs Columnist. “The alarming decline in voter turnout.” The Globe and Mail reported by John Ibbitson on Saturday, October 15, 2011. Voter turnout has been ongoing issues all over the democratic countries especially young Canadians.

The Journal of Youth Studies conducted the survey that is associated with the figure Estimated Voter Turnout in Canada by Age Group, 1965-2000 website above which depicts the dropping turnout rate within 35 years. As expected, the results reveal the turnout rate is positively associated with age group and it demonstrates that levels of political interest among young Canadian are lower than those of older Canadians. The 2004 Canadian Election Study suggests that 62.4% of Canadians between the ages of 18 and 24 agreed or strongly agreed with the statement “Sometimes politics and government seem so complicated that a person like me can’t really understand what is going on”. Why do young Canadians decide to turnout their votes? Why are their electoral behaviours so contradicted from our parents’ generation? Particularly, current young Canadians raise their voices towards the political events to establish a more equitable future. “This focused attention stems from research evidence suggesting that much of the drop can be explained by declining participation rates among young people”. The political agendas of young Canadians tend to want to form their own government to pursue the opposite direction of what the real government wants to pursue. Do Canadian newspapers create liberal aspects of politics? If it was successful in sharing what they believe, it may have changed their beliefs and perception. However, Canada newspapers create ‘conservative’ and ‘liberal’ political agendas-setting to turn the voters away by talking about campaigns instead strictly criticize the platforms to make better. Newspapers do not attempt to opening up a relationship with outside developers. “Many newspapers and other traditional media entities still think of themselves as delivering their content in a specific package” Without question, the plight of our unbending political agenda in newspapers establishes the failure of projecting the trend of our current young Canadian cultural, social, and political ideologies. The narration of Canadian newspapers punctuates a conservative and propagandistic model that was used in our parents’ generation to influence their decisions. Hence, Canadian newspapers have fractured transitions in the context of developing the diversity of agendas settling work to track public issues and trace the process of political communication to young Canadians. Consequently, it is necessary to change the content analysis of newspaper coverage disentitled to change the notions of political agendas of young Canadians because of the social circumstances in Canada.

Problem
In its most general form, the problem investigated can be stated as thus: Why is it that investigative Canadian newspapers cannot effectively motivate young Canadians to vote - perhaps there are no possibilities for journalists to reduce the issues of generational effects to fully participate within the young Canadians’ public life of a community?

Young Canadian culture challenges our fragmented civic participation
Stephen P. Nicholson uses Ricker’s suggestion that the outcome of a vote may depend on the agenda. The results of the young voter turnout reflect the current culture of young Canadians. Canada emphasizes democratic rights, and encourages individualism to demonstrate how citizens seek human rights and free speech. However, the majority of Canadians’ perspectives also embody a certain sense of group pressure, leading to the birth of multiculturalism. This paragraph will indicate that how the Young Canadian life channels the pattern of world government through individual perceptions and it persuades young Canadians to be a part of the ideals of being individualism. For example, as Tocqueville argues, individualism will define how it is associated with equality and the democratic idea. Young Canadian voters ascribe issue positions to candidates because the parties have reputations for handling issues. Given these strongly embedded stereotypes, agendas shape voting decisions along partisan lines. This process is automatic, and the part of young Canadian voters frequently uses stereotypes as their excuses to ignore the vote. Stereotypes involve interest, knowledge and attitudes towards the politics. Then what type of agenda settings are shaping within young Canadians? What type of community is built within young Canadians? To perceive from young Canadians, it is very significant to understand the content of their culture to explore links between young generation community and what newspaper sets their own agendas. Is this the trend in youth civic and political engagement in Canada?

Legitimacy and impacts beyond report campaign elections.
A discourse of Canadian newspapers focusing exclusively on national agenda issues which it prevails the range of offerings to attract Canadian audiences. But the challenge of newspapers is to emphasize society and shared information to portray the society. However, do Canadians newspapers actually present the voice of young Canadians citizens? Do any of articles from the Star, Globe, National, or Sun motivate young Canadians to participate in elections? As Carey argues ‘a ritual view of communication will focus on a different range of problems in examining a newspaper.’ The problem of newspapers is the range of their political campaign coverage fails to make dimensions between young Canadians to intellectually read their political and civic engagement to attract them. Newspapers fail to operate to take a role as a presentation and involvement in the structuring of the reader’s life. For instance, recently, the Ontario Election was held and the way Star and Globe pursued their ritualistic views of communicating the campaign did not transmit the view of young generation. Nanos Research conducted a survey aged 18 years older between August 13th and September 30th, 2011, to question, ‘What is your most important PROVINCIAL issue of concern?’ And the research data identifies they mostly concern the issue of jobs/economy. If this is the young Canadians’ concern, unemployment, do any of articles during Ontario election revolve around the theme of concern? All audiences see on newspapers are campaigns, supporters, shaking hands with citizens with friendly smiles. Do any of images, or articles act as a civic deputy for young citizens? At least one of the GTA papers should have included where, what, why, when, or how to vote and the way of making final decisions regards to politicians’ platforms. Perhaps, the basis of all these evidences, and interpretations, the story of the press is linked to the complex games of power seeking and more money making. Although these concepts of political behaviour agenda setting presented to attract province audiences, it is necessary to affect young Canadians to vote. It is because political agendas of newspapers are no longer able to convey the public affair that the concept was developed by Haberma’s coffee house concept.

Communicating substantial information will make the change?
Stephen P. Nicholson mentions in Voting The Agenda that McCombs and Shaw (1972) were the first to examine the agenda-setting effect of media on public sphere. What they did was they examined the 1968 US presidential campaign as their setting, and as a result, the authors found that the mass media, as measured by content analysis of media coverage, had a substantial impact on the public’s agenda. And Weaver et al.’s (1981) year-long, nine wave panel study found similar agenda-setting effects in the 1976 presidential election. Nicholson continually demonstrates examples of Iyengar and Kinder (1987), drawing on both experimental and quasi-experimental designs, also found that media coverage of issues had a significant agenda-setting effect. Likewise, at the aggregate level, they found that changing patterns of news coverage affected the public sphere as to what the current issues in the nation were. In elections, the source of information may vary substantially given that candidates, parties, interest groups, and other actors join the familiar chorus of journalists in setting the public’s political priorities. There was an example of West (1997), which demonstrates that in presidential elections, the candidate’s platform was a substantial agenda-setting effect that reshaped citizens’ perceptions of supporting the candidate’s promise. Nicholson suggests the “Priming effect” is the means by which agendas shape political judgments. He also argues that priming is based on the notion that not all considerations are attended to in the decision-making process. By newspapers covering substantial information, then are there possibilities of increasing young Canadian voters?

Conclusion
Journalists suggest to us models for understanding the public life even as they employ those models to represent a world beyond their own suggestions. Both the Globe and Star and the particular attitude of “I didn’t vote because I wasn’t interested in the election” counterposed views of ritual communication. It is because newspaper agenda settings deny what the young Canadians affirmed. An essential ritualistic view of communication and social order have very strong ties to each other because the effects of statistics of young Canadians are still declining, regardless of how the newspaper highlights the issues of voter turnouts. The constitutional framework adhered closely to the James Carey’s principles of a cultural approach to communication. Although the method of the sociological studies will conclude this study, it is very important to prove that it is very important to understand shifts in cultural and social form in order to follow and create newspaper agenda settings. As journalists, to embody the principles of liberal democracy and freedom of expression, attempt to make readers feel like victims of injustice, it manifests the transmission of the view of communication that has been dominated by the propaganda model. As Carey justifies that ritual communication is “the center of this idea of communication is the transmission of signals or messages over distance of the purpose of control” Two alternative conceptions of young Canadians and newspaper have been entered into opposite discourses in 21st century: young Canadians desiring to express the ideals of a unique young Canadian culture, leading to individualism resulting in poorer voting turnout; and also, the degrees of which newspapers cannot accurately express the needs of this particular culture. It does not carry the same messages because it considered as disunity in one nation.