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MediaMath.com
MediaMath.com[|MediaMath.com] is a company that by tracking the clicks of consumers online it is able to accommodate the advertisements available for the public to view while surfing the web. Headquarters in New York Cit it is a digital media buying platform  By collecting web users data through the usage of "Cookies" MediaMath utilizes it to share with it's marketing clients such as Kayak[|Kayak.com] to aid them in identifying individuals that according to their web clicks and web behavior seem to have an interest in travel. Depending on the specific client the data and advertisment space on web sites are bought and sold in order to be able to market to web user clients. By collecting the click behaviors of public users the marketing agencies like MediaMath.com are able to target consumers not only in the United States but worldwide as well.

Collecting Data
The way that MediaMath.com collects its data is by tracking online web users and depending on the sites that are visited a specific number or "cookie" is distributed to your computer through a file that according the the privacy and policy page[|policies]the company can not directly identify the people it is tracking, although it can attain information like demographics, internet provider, and browser type. Once the cookies are set on the consumers computers the data collected facilitates the distribution of adequate online ads that are available to the public to view. '''

Top Officials
''' C.E.O.: Joe Zawadzki

Chief Operating Officer: Ari Buchalter

Chief Technology Officer: Roland Cozzolino

Chief Information Officer: Tom Craig

Chief Financial Officer: Jeannie Mun