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Scotch & Soda is a Dutch youth and fashion company founded in 1985 by Laurent Hompes in Hoofddorp, Netherlands. It has major impact in the fashion scene most notably with exciting children's fashion, evolving menswear and also specializing in excellent denim apparel. Every year two collections are launched. Today it has about 100 stores and is stocked in over 7000 other stores across the globe.

Evolution
In 1985 Laurent Hompes, 24 years of age, was the sole force behind Scotch & Soda. He founded the clothing company in Hoofddorp, the Netherlands probably having in mind what gigantic magnitude his idea of a casual, sporty and stylish menswear collection could unfurl. In 2001 the three new owners Harry Schofield, Leonard Feinblatt and Leonard Buzz relaunched the fashion firm and the brand was reborn with the Spring/Summer collection 2002.

A line for sons and brothers was added with the Scotch Shrunk collection Spring/Summer 2008. The idea of a fragrance was also implemented in January 2010. A keen demand of the unique Scotch & Soda style requested a market for a women’s section called Maison Scotch that launched in Spring/Summer 2010.

The year ended with the high profile denim collection American Blauw in December 2010. To complete the picture Scotch R’belle an apparel line for girls was fabricated and unveiled for Spring/Summer 2011.

The ambitious and creative achievements steered Scotch and Soda to its current high level of innovative, exceptional fashion which led to the award for best fashion at the Sportswear International Fashion Awards ( SIFAs) 2010.

Partnership with Kellwood Company
Than in 2011 Kellwood Company an American company owned by Sun Capital Partners became Scotch & Soda’s parent company noticing how unique the fashion brand is. Kellwood is also the parent company of Phat Farm and Baby Phat the successful clothing companies founded by one of the Hip Hop fathers, Russell Simmons. This new collaboration improved and strengthened not only the international expansion but also the web presence.

Michael Kramer the CEO of Kellwood acknowledges “I think there’s a lot of brand fatigue out there. In the contemporary market, if you’re a teenager, or if you’re twentysomething or thirtysomething, it’s all the same brands out there. I’ve always been on the lookout for brands which speak to that customer and have a strong DNA and great design.”

This statement emphasizes that Scotch & Soda is heading to a different direction than most of the fashion companies do. It is a path were products are created genuinely with love and the whole motto is to enrich customers life’s with the art of fashion.

Their latest project a suit line launched January 2014 at one of the most important international fashion trade events for mens garment Pitti Uomo in Florence, Italy, they also created a vintage furniture finds called Collectable.

Brands
Scotch & Soda is the name of the brand and the name of the menswear clothing since in the beginning in the 80’s Laurent Hompes was manufacturing men’s clothing. The sportive colourful look and quality are still apparent in the different fashion lines. Next to the affordable pricing and the careful perfecting of the detailing which is also visible in the inside.

Uniqueness
Scotch & Soda has a very vibrant approach mixing vintage with fresh & cool prints which are influenced by the cultures of different nations. This cross-cultural limitless outline is appealing because it feels warm, welcoming and prevailing all in all representing a piece of Amsterdam. Mirroring the overwhelming refreshing atmosphere of each Scotch & Soda store.

Not only can you combine outfits that catch everyones eye’s but you have also a range of choice in combining laid back or chic pieces which are still striking and sexy. People with different styles, people who are planning to go to different events can pick and choose like Rockstars from the variety of the collections. The prints, patterns and fabrics with the international touch are adventurous.

For example if one takes a closer look at Amsterdam Blauw ; the blue colour that is used dates back to the 1500, the Golden Age. The formula is merging Indigo from China & Japan with oil based paint. Scotch & Soda elaborate about the project, concentrating on Amsterdam Blauws collection Lot 22: “Lot 22 combines the purest dry Japanese selvedge with pioneering colorations and finishes, revised fits, and fine damage and repair work to create something exclusive and unique.”

Or the upcoming suit line for Autumn/Winter 2014 Scotch & Soda illustrates “seven cities, seven different inspirations have led the creative team” creating a “sophisticated and forever on the move” vibe. Those visions are shaped by an adventurous, fearless approach of fashion.

Team
First of all in Scotch & Soda stores you do not find simple sales persons but stylists and fashion hosts. They represent the brands DNA, meaning :

D are to approach the customer and ease the experience in the store so that the customer feels comfortable

N ecessary Knowledge about Scotch & Soda is required as a staff member

A divce the visitor on various possibilities of creations

Portrait/Award
Scotch & Soda presented portraits which were included in a calendar of December 2012. Different personalities from models, authors to co-workers were questioned & photographed. This project gives an insight of Scotch & Soda’s aspirations.

The Sportswear International Fashion Awards (SIFA’s) were passed to Scotch & Soda for Best Fashion in 2010 in Berlin, Germanyshortly before the Bread and Butter event. Other winners were Vivien Westwood for Lee in Best Denim, Adidas Originals vs Burton Best Sport/ Street and Nike for Best Sneaker.