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Due to Virgil's architectural background, the famous Helvetica font is used throughout the brand's collections and garments. The designer has even stated that, "I’m trying to have my signature be Helvetica.” As opposed to the classic monogram styled logos found throughout luxury fashion. Similarly, Off-White can be easily spotted by the frequent use of quotation marks within its design. Abloh has stated that the iconic Off-White quotation marks serve as a device to promote conversations around fashion, and leave his work open for interpretation.

While the clothing company has been described as having a "cult following", the official Off-White instagram boasts over 7 million followers.

However, Abloh decided to abandon the company after controversy sparked with fellow designer, Ralph Lauren. Pyrex Vision came under extreme criticism after printing "PYREX 23" on the classic Ralph Lauren rugby flannel silhouette, and reselling them for a premium $550 price tag. After refocusing his creative efforts, Virgil founded his clothing label, Off-White.

The list of celebrities seen in Off-White is extensive, and growing with the brand itself. Rihanna, Playboi Carti, Offset, John Mayer, and Beyoncé are a few of the brand's first supporters.