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Vintage Fashion
The term “Vintage Fashion” refers to the reusing and reclaiming of previously used, recycled or second-hand clothing. The now widespread and growing fashion trend can be understood as a result of consumer rejection of fast fashion or mass produced clothing in present times. Individuals who participate in the buying of vintage fashion apparel are arguably motivated by several factors, such as reducing waste through the purchasing of sustainable and ecologically sound fashion items. Moreover, the fashion trend allows for consumers to experience a sense of originality, as the buying of second-hand clothing allows for individualistic fashion expression.