User:Ella J.T./sandbox

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 * Mallzee
 * [https://twitter.com/Mallzee Official twitter account

involved in different sectors, like for example Mallzee, the personal shopping application.



Mallzee learns the style of the user and suggests different types of clothes. It adopts a swiping system (similar to the Tinder app) which allows the user to like or dislike a product. It is possible to share the item the user intends to buy with friends but if the feedback is not positive, Mallzee will disable the buy botton prohibiting the purchase. In addition, this app alerts you when the price of an item that you have liked drops.
 * Shop is central to Mallzee's homepage design. Users can search for a product or a brand, swipe left if they don't like it and right if they do. You can also set up Style Feeds which allows you to personalize streams of clothes based on your tastes. You can choose which items, based on the requirements you have set, will show there.You start off by selecting the category of clothing you’re interested in purchasing, and specify things like colour, price range and originating store.
 * Saved allows users to see the items they 'liked' and decide either to buy them or delete them.
 * Trending is where you can find the latest items trending at the moment, informations from fashion bloggers and stylists and Mallzee's instagram page.
 * Brands contains all the available brands and also the user's favourite ones.
 * My account is the user's profile, where personal informations, 'open' and 'past' orders are stored.

Personalised shopping app and U.K. startup Mallzee has raised new funding. The so-called ‘Tinder of fashion’ — in reference to its Tinder-esque UI that invites you to swipe right if you like and swipe left if you don’t as you shop for clothes through its mobile app — has swiped £2.5 million in additional investment.

Backers this time around include the Royal Mail Group, who have led the round, alongside a number of new and existing investors. They include the Scottish Investment Bank, Par Equity, and individual investors Gareth Williams (Skyscanner), Rob Dobson (Actix), and Chris Van Der Kuyl and Paddy Burns (4j Studios, the makers of Minecraft console). The company has raised a total of £3.1 million since being founded in 2013. http://techcrunch.com/2015/07/22/tinder-esque-clothes-shopping-app-mallzee-swipes-another-2-5m-funding/ That hasn’t quite happened, with the app hitting just under 300,000 users to date, but the Edinburgh, Scotland-based company still predicting it will reach 1 million by the end of this year. ADVERTISING http://blog.mallzee.com/mallzee-video-marketing/

In 2013, when Mallzee was just starting, a massive marketing campaign was made at the London Fashon Week to promote the new app along with a new advertising campaign. a massive marketing campaign at London Fashion Week and are in the process of filming a sweet new advertising campaign.

The investor peter jones said he had a haunch that the app could be the next £100 million business and offered Russel $115,000 (£75000) for a 20 % stake. The27 year old entrepreneur turned down the offer because he didn't want to give a way so much equity in his company.Mallzee has now announced that it has an agreement with samsungin UK and Ireland. Under the deal the app wil feature in a number of places including the GALAXY GIFTS SERVICE AND THE GALAXY APPS STORE. As part of the new deal, mallzee will be offeringexclusive dicounts to samsung users, starting with 20% offat Warehouse. http://thenextweb.com/apps/2015/02/17/fashion-app-mallzee-secures-samsung-deal-rejecting-dragons-den-offer/ http://www.ajc.com/feed/business/fashion-app-mallzee-secures-samsung-deal-after/f3QnQ/ http://article.wn.com/view/2015/02/17/Fashion_app_Mallzee_secures_Samsung_deal_after_rejecting_Dra/