User:Ellegross/Dutch Bros. Coffee/ThomasSavage111 Peer Review

Peer review
This is where you will complete your peer review exercise. Please use the following template to fill out your review.

General info

 * Whose work are you reviewing? Ellegross
 * Link to draft you're reviewing: User:Ellegross/Dutch Bros. Coffee

Lead
Guiding questions:


 * Has the Lead been updated to reflect the new content added by your peer? No
 * Does the Lead include an introductory sentence that concisely and clearly describes the article's topic? Yes
 * Does the Lead include a brief description of the article's major sections? No
 * Does the Lead include information that is not present in the article? No, all information in the lead is covered in the article itself. The only thing that is potentially missing is the locations of all stands, but it looks like you're going to add that.
 * Is the Lead concise or is it overly detailed? Well written and clear.

Content
Guiding questions:


 * Is the content added relevant to the topic? Yes it is helpful to understand the success of the franchise.
 * Is the content added up-to-date? Yes
 * Is there content that is missing or content that does not belong? More on expansion would be beneficial to the article.

Tone and Balance
Guiding questions:


 * Is the content added neutral? Yes
 * Are there any claims that appear heavily biased toward a particular position? No
 * Are there viewpoints that are overrepresented, or underrepresented? No
 * Does the content added attempt to persuade the reader in favor of one position or away from another? No

Sources and References
Guiding questions:


 * Is all new content backed up by a reliable secondary source of information? Yes
 * Are the sources thorough - i.e. Do they reflect the available literature on the topic? Yes a lot of the sources are from financial outlets and provide accurate revenue information and compare Dutch with other successful small privately owned chains.
 * Are the sources current? Yes
 * Check a few links. Do they work? Yes

Organization
Guiding questions:


 * Is the content added well-written - i.e. Is it concise, clear, and easy to read? Yes
 * Does the content added have any grammatical or spelling errors? No
 * Is the content added well-organized - i.e. broken down into sections that reflect the major points of the topic? Yes the breakdowns that are in place right now makes reading the article clear.

Images and Media
Guiding questions: If your peer added images or media


 * Does the article include images that enhance understanding of the topic? Yes
 * Are images well-captioned? No
 * Do all images adhere to Wikipedia's copyright regulations? Yes
 * Are the images laid out in a visually appealing way? No. They are currently only thumbnails but in the "advanced settings" section you can change them to become larger and easier to see.

Overall impressions
Guiding questions:


 * Has the content added improved the overall quality of the article - i.e. Is the article more complete? Yes it adds context to the history of the company and were they are likely to go in the future.
 * What are the strengths of the content added? The progression of Dutch from one cart to hundreds of locations grossing hundreds of million in annual revenue.
 * How can the content added be improved? Adding more information about the history of their inception all the way to current day with larger pictures that show this chain to success would be awesome! Looks great!