User:EllenZoe/Hot Octopuss

Hot Octopuss is a London-based sex toy company. Founded in 2011 by Julia Margo and Adam Lewis, Hot Octopuss launched their inaugural product Pulse (stylized as PULSE) aka the Guybrator in September 2013. The male apparatuses oscillate to stimulate men and provide pleasure to women when used in conjunction with a sexual act.

History
In 2008, while working in conference management, Lewis had an idea for a durable male sex toy. He discovered an article on Penile Vibratory Stimulation, which described a way to bring about ejaculation in men with spinal cord injuries, regardless of sensation below the waist. He went to Denmark to meet the scientists who had developed equipment to do this, and obtained the patents to use the technology in his sex toy.

Lewis and partner Julia Margo, created the toy, called Pulse, which was described by Wired as a "Darth Vader-style vibro helmet for penises," which targets the frenulum area of the penis.

With little marketing budget for support, Pulse sold out 10,000 units in the first six months by word of mouth alone. In 2015, Pulse II, with an extra motor for a partner was released. A year later, came Pulse III.

In January 2016, after a Time Out survey revealed that 39% of male New Yorkers masturbated while at work, Hot Octopuss created a masturbation booth called GuyFi in New York City that invited men to self-stimulate their penises to ejaculation.

Hot Octopuss' was featured in "Pillow Talk" that had sex expert, Jenny Block (who blogs regularly for Huffington Post) riding around Manhattan on a four-poster bed. The event was featured on ABC's Nightline.