User:EllenZoe/sandbox/Three Wishes (food)

Three Wishes is an American food company that produces a high protein, low sugar and grain-free cereal available in four flavors: cinnamon, honey, chocolate and unsweetened. The cereals’ two primary ingredients are chickpea and pea protein. Three Wishes Cereal is available for purchase in 700 stores in the United States.

History
Ian Wishingrad is founder of BigEyedWish, an advertising agency that created campaigns for AT&T, Diageo, Nestlé, and Macy’s. His wife Margaret worked at the firm in operations. After their infant son, Ellis, developed a taste for cereal, the couple did not like that the commercially available brands had high sugar content, so they conceived an idea for a product that was low-sugar. Their intention was to create cereal that was "cleaner and more nutritionally-dense".

The cereal was introduced in October 2019. The name Three Wishes represented the couple and their son - the three Wishingrads.

Initial funding came from investors including Rxbar founders Peter Rahal and Jared Smith, as well as the former president of Post Cereal Stephen Van Tassel.

The original flavors of Three Wishes Cereal included cinnamon, honey and unsweetened, and the composition formula is 70% less sugar and as much as eight times the protein of popular commercial brands of cereal. In addition, these cereals are gluten-free and do not contain any wheat, dairy, soy, oats, corn, rice or peanuts.

In May 2020, the Wishingrad’s added a chocolate flavor to the Three Wishes cereal line. However, they faced the challenge of the Covid-19 pandemic restrictions preventing expansion in the market. With in-store sampling no longer an option, the couple turned their Westchester, New York home driveway into a drive-through sampling station for Three Wishes Cereal. Margaret wore a mask and gloves, and handed out pre-sealed samples to car drivers using long-handled tongs in accordance with the safety and health measures of the time.

To launch their newest flavor, the couple asked three actors from 1971's Willy Wonka & The Chocolate Factory to tape testimonials for the chocolate flavored cereal; Peter Ostrum, who played Charlie Bucket, Julia Dawn Cole who was Veruka Salt, and Paris Themmen, who played Mike Teavee, all appear in a short video that is shown on social media.

Distribution
Three Wishes Cereal is available in over 700 stores in the United States including Stew Leonard's, Wegmans, Sprouts, Whole Foods, Erewhon, and more, as well for purchase on Amazon.