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Product Placement in TV Shows
TV shows are an ideal place for product placement to occur. As opposed to movies, there is already a regular time for a product to publicize according the time and day the episodes are aired. In F.R.I.E.N.D.S, the show has been subject to many product placements, especially in everyday used products. As the show is about the lives of friends living together and sharing life experiences, many product can fit into the scripted scenes throughout the series.

== Product placement in F.R.I.E.N.D.S == ===1.	Chocolate brands ===

""Toblerone"" is a chocolate brand from Switzerland famously known for its triangle shape. The package of the chocolate is also triangularly shaped of yellow color and red writing with a frosty mountain top. The packing itself makes a great eye catcher. Another aspect of this this type of chocolate is that it is particularly known to be European. In the show, the Emily, Ross’s girlfriend from England brings an enormous Toblerone chocolate bar which Joey cannot resist. Episode: The One with the Fake Party Another well-known chocolate bar revealed in F.R.I.E.N.D.S is the Kit Kat brand. Monica, a fat kid at heart, is obsessed with eating her Kit Kat bar, which is her favorite chocolate bar. Episodes: The One that could have been: Part 1, The One that could have been: Part 2

=== 2.	Water brands === Getting drinks from the Monica’s refrigerator are reoccurring scenes throughout the series. Naya and ''Fiji"" are the most water bottle brands visible. For instance, Rachel will be getting in from work and take out a water bottle branded Fiji and take a mouthful sip out of it. As opposed to the typical cylinder shape bottle from Naya the Fiji bottle is square shape and can easily be recognized. The Naya water bottles are seen in the first few seasons and the Fiji water bottles are seen in the last few seasons. Episodes: Most seasons

=== 3.	Sugar brands === As the show is also centered at the café Central Perk, where everyone has a cup of coffee, we’ll often see Rachel fidgeting with the sugar packets such as the yellow packet by Sugar Twin. In the first episode she mentions the Sweet N Low brand which she wants in her coffee. Episodes: Pilot, The One with all the Jealousy

=== 4.	Laundry detergent brands === There is an episode where Rachel and Ross are a laundromat and many detergent brands are visible near the machines. With bright orange and blue colors, the Tide brand is very familiar and easily spotted. However the unfamiliar detergent product, Uberwiess, is a German detergent product and is even presented by Ross at the best detergent. Episode: The One with the East German Laundry Detergent

=== 5.	The Tonight Show with Jay Leno === ""Jay Leno"" has been hosting a very popular talk show, The Tonight Show, since 1997. Leno is often cited in many magazines and is famous for meeting celebrities. In F.R.I.E.N.D.S, Chandler’s mom, Mrs. Bing, is on the show hosted by Jay Leno himself while the gang at Monica’s watching. There is a well presented preview of Jay Leno interviewing Mrs. Bing about her recent book she has written. The setting, the humor and the audience laughs are original to the “The Tonight Show with Jay Leno”. Episode: The One with Mrs.Bing

=== 6.	Macy’s store === The store Macy’s, a popular fashion and accessories in the US is often mentioned through the series. Ross mentions the store when he bought a frame. Phoebe also mentions that she collecting Christmas donations in front of the Macy’s store. Lastly, the big brown paper bag with the Macy’s name on is easily recognized and visible when used. When Rachel, Phoebe, and Chandler are looking for the Monica’s presents, they find a Macy’s bag. Episodes: The One with Phoebe’s Dad, The One with the Inappropriate Sister, The One with the Routine

=== 7.	Pottery Barn store === Pottery Barn is a furniture and decor store for modern home. In the show, Rachel absolutely loves the store as she buys few furniture and decors for Phoebe’s apartment. The famous furniture she buys, as well as Ross, is the apothecary table. Episode: The one with the Apothecary Table, The One with Joey’s New Brain

=== 8.	Ralph Lauren brand === ""Ralph Lauren"" is a famous name known for the fashionable and exclusive clothing. The distinguishable symbol of a man on horse with a polo stick is not visible at all in the show. However, Rachel presents the brand very well as she employed at Ralph Lauren as an assistant buyer. Ralph Lauren himself has a few appearances in Season 6. With Rachel’s employment at Ralph Lauren, other names such as Hugo Boss are mentioned. Episodes: Season 5 and onward