User:EmCarl/sandbox

The Good Jobs is a marketing platform that leverages a company’s culture and work environment to their competitive advantage. One feature is the online directory that showcases companies that offer employees unique benefits along with a distinguishing culture. Founded in 2012, the company is the first culture directory for job seekers and employers alike. The Good Jobs works by categorizing quantifiable information into seven different 'culture' categories valued as badges.

The seven badges are:

-Fun

-Extreme Perks

-Corporate Responsibility

-Flextime

-Green DNA

-Inclusion

-Career Development

Companies can sign up to be highlighted on the Culture Directory. The process is meant to keep only qualified companies on the directory. To be visible on The Good Jobs directory, companies must earn badges that are relevant to their cultural values and practices. Each company applies for the badges that have been recommended to them via the initial We Questionnaire. Each badge's application quantifies the results, creating an equal platform for the companies to market their employment brand. The We Questionnaire is a short, simple questionnaire that The Good Jobs uses to recommend badges for every company. Every company featured on the Culture Directory has a Company Profile that links to the company's website, career page, and social media outlets.

The We Questionnaire
The We Questionnaire is a fourteen sentence survey and can only be accessed on The Good Jobs website. The fourteen sentences focus on values, ethics, company benefits, and cultural amenities that pertain to the all of the seven badges. Two sentences relate to one badge, but the questionnaire does not specify. A company can choose up to seven of the statements that they feel best resonates with their company practices. The We Questionnaire is the same survey for every company and recommends up to three badges per company.

The Application
Each application is unique to its respective badge. The questions vary in length and type, and detail many areas of the programs, amenities, and benefits each company can offer their employees. Every company is given the option after each question to expand on details for the answers. The applications take about 20 to 30 minutes to complete. Companies are encouraged to apply for the badges that were recommended to them via the We Questionnaire, but are allowed to complete all the applications.

Grading the Application
The applications are graded on a curve, due to the wide range of company sizes. A large company must meet a higher percentage than a smaller company. The grading takes into account the given answers and any explanations the companies are allowed to expand on each question.

The Badges
Once a company has earned a badge, they are encouraged to advertise and promote it through their own company website, their social media, job fairs, or any other marketing opportunity. The badges highlight the uniqueness of every company.

The Fun Badge highlights companies’ unique work environment and activities. It gives specific information about a company’s culture providing insight into fun on-site amenities, fun wellness programs and/or fun social outlets. This badge also includes information about company activities that encourage employee interaction, team-building activities and cooperation.

The Extreme Perks Badge includes information about companies’ benefits that go above and beyond the traditional health and welfare benefits or average vacation/holiday pay. Companies that earn this badge offer a variety of perks that contribute to an employee’s compensation package, life/work balance and overall work satisfaction. Companies that wish to distinguish themselves on criteria other than salary + standard insurance packages understand that employee engagement is a force that drives sustainable business success.

The Corporate Responsibility Badge identifies companies that choose to support one or more specific causes and highlights the commitment to Corporate and Social Responsibility. Companies that live a statement of ethics, integrity and values earn this badge. Whether the organization offers paid time-off to volunteer or makes financial contributions to support causes, these companies and employees take their commitment to community or charitable support beyond the traditional company match. Their commitment to their chosen causes is a significant part of their culture.

The Flextime Badge points out companies that offer flexible work schedules that fit individuals’ lifestyle. This can include summer hours, flexibility for working parents, or job sharing. The Flextime Badge highlights companies that offer jobs that fit a specific career stage or schedule options for the various employees at all levels. The Flextime Badge describes companies that understand productivity matters, but how and when the result is achieved is up to the employee.

The Green DNA Badge is not limited to solar, wind, hydropower companies or jobs that work in “green industries”. This badge represents companies from every industry, companies that are proud to demonstrate their commitment to conservation, ecology, sustainable practices that contribute to the growth of an environmentally responsible world. Through the Green DNA Badge, companies describe initiatives like their stipends for bike or public transportation, preferential parking spaces for hybrid or electric cars, organic cafeteria, their solar panels, or a rooftop garden.

The Inclusion Badge is reserved for companies that consciously mobilize employee diversity and acceptance to create success. Companies that make investments in the development of programs that support the integration of a wide array of cultural differences earn the Inclusion Badge. This includes programs and activities that encompass workers with disabilities, all minorities, genders and ages, current military and veterans, LGBT and alternative lifestyles as well as mental health awareness.

The Career Development Badge refers to companies that offer formalized career-paths, specific training or formalized development opportunities and programs. Companies may choose to offer tuition reimbursement, training in programs like Six Sigma, stipends to attend industry conferences as well as strategies and opportunities that nurture employees’ ability to become successful and grow.

The Culture Directory
The culture directory showcases every company that has signed up, applied, and qualified for at least one badge. Job seekers can search the directory by company name or badge. Every company on the directory has a company profile, along with their badges and detailed points on how they earned each one. The company profile has a short description of the company that includes size, location, type, mission and goals, links to its website and career page, links to their social media, including a Twitter stream, and links to articles or press releases. Job seekers can find jobs by prioritizing which badges they believe are important. The purpose is to align companies and talented individuals through culture.

Pricing
Pricing is determined on company size. The pay scales increases by number of employees. Companies are billed on an annual basis. Every company that signs up gets an initial free month trial.

Social Media
Companies are allowed to promote their company profile on The Good Jobs through social media or links. The link can appear in email signatures, websites, or blog posts. It directs to the company’s profile and their earned badges. As a marketing tool, each company can market their company through the common culture language The Good Jobs provides through their badges.