User:Em Loh/sandbox

Emily Louise Haigh (born in Queensland, Australia, 30 August, 1986), is a management consultant, speaker, brand strategist, entrepreneur and social pioneer, who Co-Founded consulting firm, Impact Leaders in 2012. Based in Sydney Australia, Emily is Director of Impact Leaders as well as an independent Management Consultant working with some of Australia and the globes most prominent brands. Emily is also the Communications Chair of the G20 Young Entrepreneurs' Alliance (YEA) Summit 2014 and was the 'People's Choice' Australian representative at the 2013 G20 YEA Moscow Summit. Emily also sits on the executive board of Australia's 30Below National Marketing Committee in partnership with Association of Digital and Direct Marketing (ADMA) and Telstra.

Emily has a background in brand strategy and marketing and began her career working in Queensland at Lorna Jane one of Australia's most successful retail chains. Initially beginning in-store, Emily was consistently awarded top national sales person and was subsequently selected to work in the Lorna Jane head office within the PR and Marketing department. Following an opportunity to take a role in Sydney, one of Australia's biggest cities, Emily made the move and continued to work in marketing and brand strategy whilst also freelanced as a consultant.

In 2012, Impact Leaders was founded out of desire to educate and assist large corporate businesses on the value of socially-founded business strategy and how best to implement this. Impact Leaders provides business analysis and project design to improve existing business strategies, cost savings or new revenue streams and increased customer engagement. These projects leverage an organisations core business competencies, to solve or manage a specifically related social problem whilst also generating a sustainable financial return. Impact Leaders has worked across finance, retail, FMCG, broadcast media, health, government and food supply. Key projects have included work with one of Australia's most prominent television channel, Seven Network as well as some of Australia's largest banks.

Media interviews with Emily on Australia's national ABC News,, the Sky News', Switzer Business Show and articles and interviews in various publications such as National Australia Bank's (NAB) Women's Agenda publication, CPA's InTheBlack magazine, one of the world's largest accounting bodies, as well as and DARE Online Magazine, have supported the growth in awareness of socially-founded business strategy.

In 2013, Emily represented Australia at the G20 Young Entrepreneurs’ Alliance (YEA) Summit in Moscow, Russia as part of the G20 world meetings. The G20 YEA is a collective of leading entrepreneurs and global advocacy and support organisations representing the G20 countries who seek to promote youth entrepreneurship as a powerful driver of economic renewal, job creation, innovation and social change. During the Summit, Emily met with world leaders, politicians and other social entrepreneurs from around the world and advocated for the necessity of socially-founded business strategy to be a key part of the Summit's agenda in light of it's relevance to all businesses. The next G20 YEA Summit will be hosted in Sydney Australia from July 12th - 16th, 2014.

Following the Summit, Emily was invited to present at TEDx in Brisbane, Australia, where she presented on the topic of 'The global shift: Youth and socially-founded innovation'. TED is a community and global events aiming to inspire and engage the community as a platform for great ideas, storytelling, creativity and innovation that inspires the community to be part of solutions to drive positive change.

The concept of sustainable business strategy, often confused with Corporate Social Responsibility (CSR), has over the last few years taken off on a global level. Terminology and definitions continue to be defined and recognised. Common definitions include sustainability strategy and reporting, total impact measurement, foot-print measurement and risk analysis and reporting. Renowned Harvard professor Michael Porter (Porter's 5 Forces), coined the term 'Creating Shared Value' and was one of the original thought leaders and advocates. The Skoll Forum in Oxford, England and Richard Branson's Virgin Unite have also proved to be excellent global advocates of socially-founded business strategy.