User:Emad kassem/sandbox

Emad Kassem (Arabic: طارق عادل مدكور‎; born in Cairo, Egypt on July 25, 1967) is an Egyptian fashion and portrait photographer. He started his career in a graphic design company after finishing my degree in Applied Arts in 1996. Part of this work involved taking photos which would be used in backgrounds for designs. He soon found that photography was a passion and a year later in 1997 he made a career change and became a full time photographer.

In 1998 he received my big chance he was offered a photo shoot for a magazine they wanted a front cover. The dream of any fashion photographer is to have their work shown on the front cover, it is in a way recognition of your skill and ability with a camera. Those in the media industry must have liked my work because he has since gone on to do dozens of cover shoots for many middle east magazine names. And he built himself up to be one of the most highly regarded professional photographers in the Middle East.

The movie Industry in Egypt is one of the longest and most successful in the world and and the movie poster has been an integral part of that industry. In the early 2000’s we had a boom more and more movies were being made and produced the competition was fierce. Never before had it been so important to have a poster that was bigger and better than the rest. It was also a time of creativity where we as photographers would have to dig deep into our creativity reservoir to bring something new to the scene. It was an honour and a privilege for myself to have been chosen to work on so many amazing movies and with so many amazing talents.

Second only to the movie industry is of course the music industry. Where I have again had the honour to work with some of the biggest and best talents in the Middle East. Cassette and CD covers are very important both before the release, in the advertisement stage and when the CD is on a shelf in the stores