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SureWerx® is a global manufacturer of personal protective equipment, safety apparel and footwear, automotive and industrial tools and welding equipment. Comprised of eighteen corporate brands, the company is co-headquartered in Coquitlam, British Columbia, Canada and Elgin, Illinois, USA.

History
Founded in 1957 as JET Group Equipment & Tools, the company rebranded and renamed to SureWerx on March 1, 2016. The SureWerx rebrand was designed to tie all the brands together into a single one-source strategy for its distributor partners and users of the brands. On January 1, 2012, SureWerx was acquired by Penfund, a Canadian private equity firm that provides junior capital to middle market companies throughout North America. Penfund sold SureWerx to the Riverside Company, a global private equity firm focused on making control and non-control investments in growing businesses on November 2, 2018. On January 4, 2023, Partners Group, a global private markets firm, acquired SureWerx from the Riverside Company in order to accelerate the company’s continued growth.

Acquisitions
SureWerx (then known as JET Group Equipment & Tools) began acquiring companies and brands that complemented and expanded its existing portfolio. By 2000, SureWerx acquired both Strongarm®, a Canadian provider of hydraulic lifting equipment, and American Forge & Foundry® Inc., a U.S.-based hydraulic lifting company.

SureWerx continued growth via acquisition throughout the 2000s, acquiring Canadian brands ITC®, makers of hand tools and shop tools for mechanics, Pioneer Productive Products, LTD, makers of safety workwear and personal protective gear, as well as the Sellstrom Manufacturing Company, a U.S. manufacturer of personal protective equipment. In 2014, SureWerx acquired PeakWorks®, which included fall protection and other safety products.

By the end of 2015, SureWerx acquired numerous brands focused on personal protective equipment. In addition to Sellstrom®, PeakWorks and Pioneer, SureWerx also acquired Ranpro®, which included rain wear and polyurethane boots for outdoor workers.

KP Industries, manufacturer of industrial knee and elbow protective gear, was acquired by SureWerx in 2016. In 2018, the Jackson Safety® brand was acquired, expanding both the welding and personal protective equipment categories. ADA Solutions® and the Due North® brands were acquired in 2019, which added detectable warning surfaces and ice and snow traction aids to the portfolio respectively. In 2020, the Geroline company, makers of the K1 Series® ice and snow traction aids, was acquired.

In 2022, SureWerx furthered its expansion into safety footwear, acquiring Footwear Specialties International, providers of the Avenger and Nautilus brands of safety footwear, MEGAComfort®, makers of anti-fatigue insoles and orthotics and Neos Overshoe.

On November 3, 2022, SureWerx acquired electrical safety manufacturer Oberon Company, manufacturer of arc flash safety products and personal protective equipment.

Safety brands

 * ADA Solutions
 * Avenger
 * Due North
 * Jackson Safety
 * K1 Series (formerly Geroline)
 * MEGAComfort
 * Nautilus
 * Neos
 * Oberon
 * Pioneer
 * PeakWorks
 * Ranpro
 * Sellstrom

Tools and equipment brands

 * American Forge & Foundry
 * ITC
 * JET
 * STARTECH
 * Strongarm

Awards and recognition
SureWerx is a four-time recipient of Canada’s “Best Managed Companies” award and Gold Standard Winner by Canada’s Best Managed Companies, one of the country’s leading awards programs recognizing Canadian-owned and managed companies for innovative, world-class business practices.

Philanthropy
During the COVID-19 pandemic, SureWerx donated face shields to volunteer workers at St. Vincent De Paul, located in Prince George, British Columbia, Canada.