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Novacel is a French brand belonging to the publicly traded family group Chargeurs. It manufactures, assembles and markets temporary adhesive surface protection solutions. Based in Déville-lès-Rouen, in the Seine-Maritime region, the company is currently managed by Richard Marchant and has more than 700 employees around the world.

== History == Novacel was created in 1980. The first coating line was created one year later, in 1983. The second line was installed in 1987, the third in 1991, the fourth in 2006 and the last in 2019, in Italy. The latest line is called Techno Smart Coating 4.0. In 1994, the company installed its first co extrusion line.

In 1982, the subsidiaries Novacel Belgium and Novacel GMBH were founded. The British, Italian and Iberian subsidiaries were created in 1984, 1989 and 1990 respectively. After this date, Novacel regularly opens new offices and acquires new companies all over the world.

In 1996, Chargeurs Protective Films became the name of the division. It acquired Boston Tapes in 1995, the surface protection business of Ivex Packaging in 2000 and Main Tapes USA in 2006. Finally, it acquired Walco, Omma and Somerra (Asidium) in 2017 and created its own industrial machinery brand: Walco by Novacel.

Novacel joined the French Fab in 2021, a business community created in 2017 by Bruno Le Maire dedicated to the recovery and promotion of French industry worldwide.

Activity
Novacel's main activity is the production and application of temporary surface protection solutions. The company manufactures films, papers and adhesive tapes to protect all types of surfaces from scratches or breakage between production and delivery to the customer: glass, metal, marble, wood, furniture, household appliances, cars or even construction.

Novacel also designs and manufactures industrial machines so that companies can apply its protective films themselves. These machines, industrial laminators and gluers, are marketed under the brand name Walco Powered by Novacel and Omma Powered by Novacel.

Since 2020, Novacel also manufactures sanitary solutions as part of the struggle against Covid-19: hydroalcoholic gel, antimicrobial and virucidal protection films , intelligent hydroalcoholic solution dispensers as well as virucidal and bactericidal products to be sprayed on surfaces.

International presence
Novacel protective films can be found everywhere, including in Penn Station in New York, in the Montparnasse train station, and on all the drip trays of Nespresso machines.

Novacel has offices and subsidiaries throughout Europe, as well as in the United States, South and Northeast Asia, Australia, India, Mexico, Russia, Shanghai and the United Kingdom. In total, the company operates in 54 countries around the world.

Chargeurs, the group to which the company belongs, wants to develop an internationalization strategy. With the acquisition of Omma, Somerra and Walco, Novacel has become one of the world's leading manufacturers of industrial laminators and the world's number one in surface protection.

Among the 281 million in sales achieved in 2017, 90.1% were generated abroad. On average, Novacel exports 20% of its production to the United States and 15% to China. These figures have allowed Novacel to win one of the Plasturgiste Trophies in 2018 in the International Development category.

Novacel Performance Coating
Formerly Troy Laminating and Coating, Novacel Performance Coatings is a company based in the United States, in Ohio, dedicated to the coating of roll based goods. It sells adhesive coated solutions, casting papers, release papers and textile heat transfer papers films.

Boston Tapes
Boston Tapes is an Italian-based company that sells technical adhesive tapes and protective films for all types of surfaces, including metal coils. The company was acquired by Novacel in 1995. This acquisition allowed the company to strengthen its presence in Italy and to continue its international growth.

Main Tape
Main Tape is a company based in the United States, in New Jersey. It specializes in the manufacture of surface protection solutions for the metal, construction, aerospace, glass and automotive industries. In 2016, Novacel acquired the company, largely to reduce its vulnerability to changes in the value of the euro against the dollar.

Walco
Walco is a brand created in 1949. It sells the products of three companies: Asidium, Omma Srl. and Walco Inc. The brand markets industrial laminators designed to apply protective films. In 2017, Novacel bought the brand and therefore offers its own laminators, in addition to protective films.

Omma
Omma is an Italian company founded in 1965. Like Walco, it manufactures and markets industrial laminators, but also glue spreading machines, surface cleaning machines and automated production lines. It is the Italian leader in the application of surface protection films. The company was acquired by Novacel in 2017.

Asidium (Somerra)
Asidium is the third company to sell industrial laminators under the Walco brand, formerly Somerra. This brand is the French No. 1 in surface protection film application. Founded in France, Asidium also offers industrial maintenance services. Novacel is the main shareholder of Asidium, thanks to the acquisition of 70% of its capital.

Novacel Academy
In February 2020, Novacel opened its own training center: Novacel Academy. It offers to train young talents to become industrial machine operators. At the end of this training, the students obtain a professional certification recognized in the industry.

Oxygen
Oxygen is a brand of surface protection films owned by Novacel. Three ranges are available: Oxygen Recycled, composed of 20/25% recycled low density polyethylene, Oxygen Végétal, which contains up to 100% sugarcane waste, and finally Oxygen Lean, which has a 20% reduction in polyethylene for the same thickness.

Low Noise
Low Noise is one of Novacel's ranges designed for workers' health. It offers high-adhesion protective films that run much more quietly than conventional solutions. They do not exceed 85 dB, the European standard for noise at work without the need to wear personal protective equipment.

Easy Peel
Easy Peel is a range of protective films proposed by Novacel that can be removed easily and quickly. It prevents musculoskeletal disorders caused by complex and repetitive tasks and saves time throughout the production chain.

Deep Blue
Novacel Deep Blue is a solution that prevents scratches and other damage to stainless steel products during stamping thanks to blue protective films. These films are resistant to stamping, pressing, deformation, shipping and installation. This alternative avoids the use of controversial products such as plasticized PVC.

Olympeaks
Olympeaks is a range of protective films offered by Novacel. It is specially designed for matte, rough, metallized and wrinkle-effect precoated metals, surfaces that are usually difficult to protect because of their unusual properties.

Forglass
The Novacel Forglass range has been designed to protect glass surfaces, whether they are insulated, coated, lacquered, mirror effect or acid-etched. This protection keeps the glass intact during storage and transportation of this fragile material.

Skinfit
Finally, Skinfit is a Novacel product line that protects PVC or aluminum window profiles. These protective tapes can be applied on extrusion lines, construction elements, paint coating lines or wrapping foiling lines.

Involvement in the Covid-19 crisis
Novacel participated in the national effort during the Covid-19 crisis. In March 2020, the company decided to manufacture and distribute hydroalcoholic gel in accordance with WHO recommendations to counter the shortage in the medical sector. In total, more than 4 tons per week were produced and distributed free of charge to hospitals and doctors.

This effort has also been extended internationally, particularly in Ohio, USA. The Novacel Performance Coating (Troy Laminating and Coating) plant created 53 jobs to produce FFP2 personal protective masks for Europe and for the United States. In total, the company's facilities are capable of producing 2.5 million masks per month.

Novacel has also invented a disinfectant, virucide and bactericide treatment that destroys the coronavirus on any type of non-porous surface (glass, plastic, metal, textiles, etc.). This solution, effective for three months, is composed of silver ions and is odorless, colorless and harmless to the skin. It is also soap resistant and suitable for food contact. This solution works by forming an invisible film half a micron thick that eliminates 68% of viruses and bacteria in 5 minutes and 99.99% in 24 hours. Named AMSbyNovacel, this product has been used in all public transport in the Rouen metropolitan area to protect its users from Covid-19.

The Novacel Health range also includes a Cleantouch antimicrobial and virucidal protection film and a smart dispenser of hydroalcoholic solution.

CSR policy
Novacel is committed to the homeless. In March 2021, the company organized a collection in partnership with the association Action pour les Sans Abris de Rouen. The aim was to collect all kinds of hygiene products such as shampoos, soaps, toothpastes and sanitary pads for the most vulnerable people.

Novacel is a company that regularly acts in favor of youth. During the National Youth Day and on other occasions, it organizes meetings to share its activity and propose offers to students. The Novacel Academy (see "Novacel brands and companies") is another indication of Novacel's involvement in youth.

In terms of equal opportunities, Novacel recruits talent from all backgrounds, regardless of age, gender, sexual orientation, origin or religion. As an example, in 2020, the company scored 88/100 on the Gender Equality Index in French companies.

Novacel regularly carries out actions in favor of the environment. In 2021, it launches the Oxygen protective films, designed with recycled or bio sourced materials. In the same year, the company joined the Alliance to End Plastic Waste, a collective of actors from different sectors aiming to reduce plastic waste as much as possible. Novacel has also signed the Rouen Climate Agreement, which aims to reduce energy consumption and therefore greenhouse gas emissions, but also to switch to more renewable energy sources.

In terms of health and safety at work, Novacel has implemented several solutions. First, Low Noise reduces the noise emitted during the application of surface films to less than 85 dB to protect the hearing of its employees. Secondly, Easy Peel, a category of protective films that is very easy to remove, helps to limit the occurrence of musculoskeletal disorders.