User:Emiliecole/Sandbox/Sales 2.0

Sales 2.0 is a term and concept often used to describe the influence and effect that Web 2.0 and social media have on the sales process. The concept of Sales 2.0 relates to the many new ways that Web 2.0 technologies allow sales professionals to interact, collaborate and share information online between colleagues and customers, with the objective of accelerating demand generation and sales cycles, creating better sales and marketing alignment and integration, as well as increasing a sales team and/or department's overall productivity. Many Customer Relationship Management (CRM) vendors are now adopting this term to describe their latest technologies, which seek to make social media and Web 2.0 more useful to their customers.